Lyndsey Fifield

Age

27

Location

Auburn University of Montgomery, 2008

Occupation

Social Media Manager for Hiring Our Heroes at the U.S. Chamber of Commerce

Twitter

@lyndseyfifield

Young conservatives nationwide owe a debt of gratitude to 27-year-old Lyndsey Fifield, whose hilarious Tumblr, “Hey Girl, It’s Paul Ryan,” helped make the concept of a ‘meme’ commonplace in conservative politics.

Fifield, who is the Social Media Manager for Hiring our Heroes at the U.S. Chamber of Commerce, said the idea for the Tumblr site came from a Facebook conversation between her and the blog’s co-founder, Emily Zanotti, editor of the blog Naked DC.”

“Emily Zanotti and I were on Facebook one day and she posted a picture of Paul Ryan,” Fifield said. “I commented on it, like the Ryan Gosling thing. She made a Tumblr and I started sending her memes.”

That doesn’t mean Fifield thinks young people should spend all their time online pushing political memes, however. In fact, she said she believes many conservative activists on social media spend too much time tweeting or posting about politics—making young conservatives almost seem inhuman.

“I think that people struggle a lot with social media. It’s always on, always accessible,” she said. “You don’t always have to have an agenda when you’re sharing something, because it’s a huge turn off if you’re really wanting to change hearts and minds.

“Find a way to be a real person, make the case for why something is a consequence to you,” she added.

 Fifield said she personally tries to emulate the late conservative blogger Andrew Breitbart’s approach to online activism.

“Everyone was always easily distracted by other things, but he sat back and saw the big picture,” she said. “I need to remember to take a step back and not let the Left’s distractions or other distractions of the day let me take my eye off the ball.”

Thirty Under Thirty 2013

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