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Lucas Baiano




Seneca York University, 2008



Lucas Baiano is known in Republican circles as the GOP’s ‘video whiz.’ The leading right-of-center videographer working in politics today, Baiano, 24, is responsible for generating the flashy contemporary ads associated with major Republican campaigns.

Baiano made his foray into video production at age 16, launching his own company, Vision Films, now known as Lumiere Films.

Hoping to get involved with political media, Baiano saw an opportune occasion to sell his skills when he came face-to-face with Bill Clinton in college.

“I made a 10-second pitch at a book lecture about a campaign video I wanted to make for Hillary and got his business card,” Baiano said.

His video was soon featured on Hillary Clinton’s youth movement website and, immediately following her loss to then-Sen. Barack Obama in the Democratic primary for president, Baiano was hired by Sen. John McCain’s (R-Ariz.) campaign.

Though a Democrat in his college years, Baiano’s time on the McCain campaign made him realize he was actually a Republican.

“When I switched parties, it was because I felt my values were more aligned to the conservative movement,” Baiano told Red Alert.

From there, Baiano’s career took off, and he went on to work for presidential contenders Tim Pawlenty and Rick Perry and serve as the Director of Visual Film and National Media for the Republican Governor’s Association.

At the RGA, Baiano successfully directed the ‘Remember November’ campaign, which drew an impressive crowd of 80 million people via Facebook.

Baiano was also one of the brilliant minds behind Perry’s moving “Proven Leadership” presidential campaign ad.

The accomplished video producer is currently working for Mitch McConnell’s (R-Ky.) campaign. He said he hopes to continue using his skillset to “try to push the curve, and create unique media and messaging.”


Thirty Under Thirty 2013

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