Generation Opportunity (GO) will celebrate its first anniversary in June. Since launching last year they’ve already garnered 2.8 million Facebook fans – a feat many organizations that have been around for decades have been unable to accomplish.
GO is a non-partisan non-profit organization that reaches out to Millennials, young adults between age 18 and 29, to get them involved in the political process. GO does this through new media and intense grassroots networking. “We have literally met tens of thousands of young people on the ground and been to hundreds of events,” Paul Conway, president of GO, said. Through the 2011 National Student Government Summit in Bethesda, Maryland, for example, GO trained student government leaders from across the country on how to combine social media and grassroots tactics to better impact their campuses and state capitals on issues of youth unemployment and job creation.