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Big beauty brand is breaking the stereotype: 62% of women hold tech positions

(AP Photo/Jeff Chiu)

At a time when women in the technology field are scarce, one company in Silicon Valley is setting record numbers. The cosmetic brand Sephora has women now filling 62 percent of the company’s tech positions.

According to the Wall Street Journal, the company has a six-person digital executive leadership team. Of the six tech roles, five are held by women.

Senior Vice President Mary Beth Laughton told the WSJ that the key to their success is facilitating an environment that encourages women to take risks without fear of failure. Globally, 74 percent of Sephora employees are female.

Technology companies like Google, Apple, Facebook, and Uber have been under scrutiny for the underrepresentation of women in their workplaces. The Google’s employee diversity report states that men have 75 percent of the leadership roles as well as 80 percent of the tech jobs. While the beauty company’s footprint is much smaller, it prides itself on having 38 percent of their executive roles filled by women. And of the 350 tech positions offered at Sephora, women hold the majority of the jobs.

According to the Bureau of Labor Statistics, only 25 percent of women have a technical role in the workplace. In a report by the U.S. Equal Employment Opportunity Commission, women working in STEM or science, technology, engineering, and mathematics careers said they “feel stalled and likely to quit within a year.” The women told the EEOC that the tech field made them feel isolated with little upward mobility. Responders to the study also cited inhospitable work culture and long hours.

But Sephora seems to be dedicated to changing the stigma in Silicon Valley and offers support and resources to women in tech roles to help them avoid common mistakes.

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