A women’s group has launched an attack on all Pumpkin Spice Latte lovers.
Ultraviolet, a women’s advocacy group, has a new campaign ad that accuses Starbucks and all PSL consumers of supporting racism. The campaign ad reads, “Pumpkin Spice is Back [and] Proceeds are funding white supremacy in the White House.”
“Pumpkin spice just doesn’t taste as good when you add a shot of racism, and Starbucks customers deserve to know that their favorite products, including the recently rolled out pumpkin spice lattes, help put money into Donald Trump’s pocket,” Ultraviolet Co-Founder, Shaunna Thomas, said in a press release.
In the online photo, the group modifies the Starbucks PSL cup and replaces siren (the woman/mermaid on the cup) with President Trump. Ultraviolet’s ad aims to make Starbucks customers feel that if they purchase a drink from the company they are inadvertently putting money in President Trump’s pocket. The group is jumping to this conclusion due to the coffee company having multiple locations inside Trump owned properties.
The campaign’s attack on Starbucks comes following the President’s decision to end DACA last week, and his response to the violent white supremacist protest in Charlottesville, VA. Ultraviolet is targeting Starbucks and claims that the company’s executives have not taken a strong enough stance to condemn the president’s actions, even though two top CEOs vocally disavowed the president’s response on both issues.
“The fact that Starbucks continues to line Donald Trump’s pocket flies in the face of the higher ethical standard the company claims to have. Words are cheap, and op-eds are meaningless when Starbucks spends millions on leases in Trump properties, putting money directly into the pockets of a racist, misogynistic bigot,” Thomas said.
The group said Starbucks’ ‘talk is not enough,’ and the business must pull its ties from the President. In addition to running the attack ad, ultraviolet has created a petition against Starbucks with a headline that reads “Starbucks pays rent to white supremacy.”
The president has vocally disavowed white supremacist groups and assured DACA recipients that he wants Congress to pass a legislative solution to protect dreamers.
Starbucks has not responded to the campaign ad yet.