(photo via ESPN)
ESPN has been fraught with liberal hysteria, and it has cost them big league.
According to a recent study by Deep Root Analytics, there’s more evidence to confirm that ESPN doubling down on their left wing agenda has hurt the network as an increasing number of Republicans are changing the channel away from the sports giant.
In the study, Deep Root found that in 2016 there was a giant swing in the network’s audience being more Republican to more Democratic. In 2015, ESPN’s average audience skewed from 12 percent (across Early News, Late Fringe, and Overnight coverage) to 21 percent more Republican than Democratic (Early Morning). In 2016, however, ESPN’s audience became significantly less Republican across every daypart where Daytime was only 2 percent more Republican than Democratic. Late Fringe and Overnight programming became 10 and 12 percent more Democratic than Republican.
The same is true of ESPN’s other networks like ESPN2, ESPN News, ESPN Deportes, and ESPNU. Look at the entire breakdown below:
In late April, ESPN laid off over 100 of their on-air talent including personalities, analysts, and journalists. Longtime veteran anchor Linda Cohn confirmed that they cut staff because of the company’s liberal bias seeping into their sports coverage.
“I felt that the old school viewers were put in a corner and not appreciated with all these other changes,” she said. “And they forgot their core. You can never forget your core and be grateful for your core group.”