The sports media empire ESPN continues to crumble from within by doubling down on its liberal agenda.
On Saturday night’s broadcast of SportsCenter, the program announced it was being sponsored by an even more overtly liberal cable channel, MSNBC.
This sponsorship comes only a couple of weeks after the company laid off at least a hundred employees, most of whom were on-air talent and journalists.
2016 was a particularly rough year for the sports media giant. ESPN suffered its worst ratings performance in nine years with a 12 percent drop in viewership from the previous year. Of course, a lot of it had to do with the particularly entertaining election cycle, but most of it was due to its liberal lean.
Even veteran anchor Linda Cohn admitted shortly after the layoffs that the company’s liberal bias triggered their decline in ratings, profit margins, and, ultimately, the number of valuable staff members.
“I felt that the old school viewers were put in a corner and not appreciated with all these other changes,” she said on WABC’s “Bernie and Sid Show.” “And they forgot their core. You can never forget your core and be grateful for your core group.”
As anti-Trumpism seems to be the hot new thing cable news programs are trying, it’s spreading to other areas of media. Sports were once a safe haven from politics and news from around the world. It was a place where people could put their differences aside and unite for the love of the game. Now, sports fans are all Bill Murray caught in an endless Groundhog Day timeloop and you can’t escape political messaging no matter which side of the aisle it comes from.
If sports media executives are curious as to why they’re losing profit margins, then they need to start hiring some conservatives and libertarians for a reality check.