Millennials created the first YouTube celebrity, people like Tyler Oakley and Jenna Marbles whose videos gave them millions of fans.
Other than tutorials and comedy, millennial vloggers were almost without exception liberals who would campaign for any progressive movement and politician. That all changed in the last few months. YouTube celebrities who are more popular among Generation-Z — the generation directly younger than millennials — are willing to come out as more conservative or at least more politically incorrect.
Jon Jafari, a 26-year-old vlogger who goes by the name JonTron and specializes in gaming and comedy, has more than 12 million subscribers on his three YouTube channels. On March 12, he defended Rep. Steve King (R-Iowa), who made comments against mass immigration from non-Western cultures.
JonTron doubled down on his belief that a nation should have strict border control and immigrants should assimilate into American culture.
These beliefs earned him immense backlash. However, it is increasingly common for these YouTube celebrities who appeal to Generation-Z to put their career on the line in order to fight political correctness.
Felix Kjellberg better known as PewdiePie is the most watched YouTube channel of all time, his videos have earned more than 14 billion views. He also put his career on the line to tell an offensive joke — during a video broadcast, he asked freelance performers to hold a sign saying “Death to all Jews” — copying a popular meme at the time.
“It was a funny meme, and I didn’t think it would work,” Kjellberg said in a follow-up video. “I swear, I love Jews, I love them.”
Even more amazingly, other popular Gen-Z YouTubers came to Kjellberg’s defense for telling an anti-semitic joke.
PiediePie and JonTron aren’t alone, Philip DeFranco saw his YouTube channel shut down after he released a video called “Leaked Video of SJW LOSING IT Blows Up In Her Face.”
DeFranco, who had four million subscribers, regularly attacked liberals and social justice warriors for demanding political correctness.
YouTube personality Colin Moriarty resigned from the humor based gaming channel “Kinda Funny” that he co-founded in 2015 on March 13. In the weeks prior, the 33-year old was lambasted by his colleagues for his decision to be politically incorrect.
Moriarty made a joke at the expense of the International Women’s Day protest “a day without women.”
Ah. Peace and quiet.#ADayWithoutAWoman— Colin Moriarty (@notaxation) March 8, 2017
There’s a case to be made that these jokes and comments are in poor taste, but the willingness of these YouTube celebrities to rebel against political correctness and pay the price speaks volumes. It’s like legendary comedian Lenny Bruce who was banned from performing in Boston because he dared talk about sex and religion during the 1950s.
Generation-Z’s YouTube celebrities are leading the populist revolt against millennials deep-seated beliefs in safe spaces, trigger words, and thought police.