Millennials are tired of labels, you guys.
One millennial, in particular, by the name of David Infante is so offended with the current labels he’s associated with that he prefers a different label.
In an article written by Infante for Mashable, he describes himself as “a 26-year-old writer who lives in a gentrifying neighborhood in Brooklyn.” Additionally, he’s “a straight white man with a single-speed bike and a mustache, [who] studied liberal arts in college, and [has] ideas about stuff, you guys.”
Infante continues to explain why he’s chosen to go with a new name change, “like any other privileged member of a so-called ‘creative class,’ being called a hipster offends me for its inaccuracy. I demand to be snarked in precise terms.”
So, in an effort to curb that energy into something productive, Infante invents a new term, “Yuccie,” as in “yucky.” The new label stands for Young Urban Creatives.
Here’s Infante’s short explanation of what a Yuccie is:
In a nutshell, a slice of Generation Y, borne of suburban comfort, indoctrinated with the transcendent power of education, and infected by the conviction that not only do we deserve to pursue our dreams; we should profit from them.
The idea behind this new term is not only to get rich, which is the goal of virtually every millennial, but to also preserve your own creative autonomy. In other words, Infante means “selling out.”
That may be a noble goal, as personal and creative integrity among our generation are sorely lacking, but it’s easier said than done.
It reminds me of the Nas song from 2001’s The Lost Tapes “No Idea’s Original” in which he raps:
No idea’s original, there’s nothing new under the sun
It’s never what you do, but how it’s done
What you base your happiness around? Material, women, and large paper
That means you inferior, not major
Infante has made it his personal mission to expand the Yuccie movement and reassure millennials that they can both be creative and wealthy.
But his parameters for defining oneself as a Yuccie are a bit, how should I say, specific. Here’s Infante’s checklist:
-Owns multiple copies of Freedom by Jonathan Franzen
-Doesn’t like gentrification in theory; loves artisanal donuts in practice
-Really wants to go to Austin soon because hears it’s incredible
-Takes boozy painting classes
-Used to be “in banking” and occasionally still pronounces finance “fuh-nontz”
-Avoids visible tattoos (not a prudent career move)
-Loves Seinfeld even though it went off the air when they were 16
-Gets the NYT Weekend Edition but doesn’t read the news
-Has thousands of Instagram followers, but almost no Twitter followers
Not only does this literally apply to like seven millennials in the United States, but also in order to be considered a Yuccie, you must be a liberal.
Infante concludes his essay, “I need to be told, repeatedly and at length, that I have valuable ideas. That my talent is singular. That I’m making a dent, the size and location of which is less important than the fact that it’s shaped like me.”
Oh, so that means you must be a liberal snowflake in order to be a Yuccie. I get it, now.
Being constantly told that you’re unique and special is a necessity to being a Yuccie. If you’re trying to break a mold created for you by creating another mold for yourself and others, how exactly is that breaking the cycle of making a path for yourself?
Stop telling millennials to aspire to fit into a certain box because it gives them a higher sense of purpose. All you’re doing is reinforcing more stereotypes and groupthink that doesn’t let others in our generation to come up with new ideas, inventions, and innovations.
It’s the complacent loser’s way of thinking.