Interest in the upcoming election is high among young voters, who make up the largest potential voting block in 2016, however only 30 percent of millennials have been contacted by a campaign or political party this year.
New research from the non-partisan Center for Information and Research on Civic Learning and Engagement (CIRCLE) at Tufts University found that just three-in-ten millennials have been contacted by a campaign in 2016, despite research that shows young people are significantly more likely to vote if contacted.
“Millennials can shape our elections and the direction of our democracy. But if we want young people to invest their time, talent, and enthusiasm in electoral engagement, campaigns and political parties need to reach more and different types of youth,” CIRCLE Director Kei Kawashima-Ginsberg said.
Both campaigns are doing a poor job of contacting young voters. Just 30 percent of Clinton supporters and 28 percent of Trump supporters said they have heard from campaigns.
According to the latest data from CIRCLE, 49 percent of young people plan to vote for Hillary Clinton and 28 percent support Donald Trump. Younger voters typically lean Democratic, and both of President Obama’s victories relied on support from younger voters.
Although support for Trump is low, his supporters were more likely to say they will vote (76%) than Clinton supporters (68%).
Two-thirds of millennials overall (66%) said they were “likely” or “extremely likely” to vote in November.
Eighty-one percent of young people who have been contacted by campaigns multiple times said they plan to vote, compared with just 62 percent of those who have not been contacted.