While the 2016 general election may present many voters with an unflattering choice, the likely candidates are all too happy to capitalize on the unpopularity of their opponent. For Hillary, this means cross-over appeal and reaching out to Republican women, as The Wall Street Journal reported.
While campaigning in Loudon County, Virginia on Monday, Hillary spoke with young parents about her support for universal pre-kindergarten, less testing in school, and lower health care costs. She also called it “heartbreaking” to discuss gun violence at schools. (Of course many women favor gun rights).
Equal pay also came up, during which Hillary said she has been “accused of playing the gender card.” Trump’s comments that Hillary is doing so well because she is a woman led to fundraising efforts with a literal “woman card.” The tactic hasn’t worked with all women, though.
Republican candidates have won with married and white women over the past years, but Hillary is hoping to wrestle them away from Trump. “The emergence of Mr. Trump as the presumptive GOP nominee has made that task more promising, officials say, and potentially more urgent,” The Wall Street Journal noted.
Republican Polling Expert Neil Newhouse noted that suburban, married women are “definitely up for grabs in this election” and predicted Trump will have a harder time than Romney did. He also said:
These are not voters who want to vote for Hillary Clinton. They generally don’t like her. They don’t trust her. They think she’s too much a politician. But right now Donald Trump has a long ways to go to make the sale with these voters.
Should Hillary win over a woman swing voter, Newhouse warned, it will be “really hard to win her back.”
Trump also lost heavily populated suburban areas in the early primaries, including in Virginia. Trump may be able to win key Rust Belt states, however, according to E.J. Dionne of The Washington Post. And The Wall Street Journal references possible wins with working-class women in those states, including Pennsylvania and Wisconsin.