Supermarket giant Whole Foods is looking to branch out to their past their traditional customer base to millennials by installing tattoo parlors in their stores.
Bloomberg Business reported that Whole Foods Inc. Co-Chief Executive Officer Walter Robb has spearheaded the effort and the franchise is now advertising for suppliers and vendors in all their new 365 chain stores nationwide, through a new program called “Friends of 365.”
They push for millennials is not limited to tattoos. The chain is also looking for independent vendors to sell body-care products and vinyl records.
“We’re very excited to launch our second banner 365 by Whole Foods Market which is a smaller more curated selection and excellent price points,” Robb said to Bloomberg Business.
The Co-CEO continued to say that the 365 brand would compete against mom-and-pop stores as well as small local chains which attract health and community conscious millennials.
Whole Foods Inc. isn’t the first large company to alter the way they do business in order to win over more millennials. Chuck E. Cheese expanded their alcohol list last October to include more wines and IPAs, something preferred by Gen-Y parents.