The times have definitely changed.
Snapchat compared its internal data to Nielsen’s and found that “about twice as many 18-24 year olds watched the debate on Snapchat [via the Live Story] as on TV,” Politico reported.
The Republican primetime debate was hosted on Fox News last Thursday night and was viewed by 24 million people on the cable news channel, the channel’s highest rated show ever.
Snapchat’s Live Story, about six minutes of quick-cut clips, went live shortly before the debate and was updated throughout and viewable for 24 hours.
Politico explained that Live Story works like this: “Snapchat drops a digital boundary (“geofence”) around an event – a debate, rally, football game, concert. Snapchat users inside the boundary can upload “snaps” — still or video — to a “story” stitched into a narrative by Snapchat curators.”
Snapchat has become a big political player in 2016 and the wide field of candidates has been scrambling to use it to attract Millennial voters.
Republican Snapchatters include Ted Cruz, Carly Fiorina, Lindsey Graham, Rand Paul, Rick Perry, Marco Rubio, Chris Christie and Scott Walker. Democrats Hillary Clinton and Marton O’Malley also use the platform, according to brandchannel.