[WATCH] If you thought Obamacare’s marketing plan was lacking a Richard Simmons dance-off, you’re in luck

simmons get covered 2

I’m either on drugs, or the administration is this helplessly stupid. The Tell a Friend — Get Covered campaign, better described as “a tourist trap off Route 66,” began a six-hour live-streamed event Thursday afternoon that was advertised to “include stories, tips, helpful information and other details related to national health care options.” Really, it was as if the audio-visual club got wasted on malt liquor and hijacked public access television.

Get Covered, a partnership among state healthcare exchanges and the Obamacare missionary Enroll America, expertly fails to cater to young people. Its circus began Thursday with a dance-off between Richard Simmons and the contortionist Nathan Barnatt, overseen by the star of an Internet show whose premise is “drunk cooking.” How this is supposed to entice a 27 year old to pay $200 a month for health insurance, or even talk about it, is a question for the gods.

“What’s he doing?” Simmons exclaimed as Barnatt began to shake his body wildly.

“He’s extending his livelihood! That’s what he’s doing!” Hannah Hart, your host and creator of My Drunk Kitchen, responded in an endorsement of cardio.

Oh, c’mon. Is this seriously going to be one of those D-grade infomercials in which the participants force every line back to the bottom one?

“His moves are telling us something,” Barnatt whispered as Simmons took his turn.

“They are, and I think they’re saying, ‘Be flexible about your health insurance options,'” Hart responded.

Yes. Yes, it is.

As Simmons opened and closed his legs and hip thrusted and rolled, he began to spell Obamacare buzzwords to the beat: “C-O-V-E-R-E-D. Get covered for you and me, uh-huh.”

“This is beautiful,” Hart said, as my brain matter and any notion that the Obama machine ‘gets’ young America both decayed rapidly. “I feel inspired to tell my friends to sign up online.”

By all appearances, this Woodstock-grade acid trip was not scripted.

get covered 7Emphasis on “Woodstock-grade.”

Regrettably, the stream of the event continues as of the 6 o’clock hour and no clips are available. Just photos. Jump over to http://tellafriendgetcovered.com/ and jump back in time (you should be able to scroll to the beginning) if you dare.

Updated: The event concluded and the video is available below. Relevant portion begins at about the 20 minute mark.

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