NFL rejects Super Bowl ad from gun company

NFL logo

The National Football League is stifling a pro-Second Amendment company by forbidding it from airing a commercial during the Super Bowl, though the ad shows not a single gun.

Daniel Defense, which sells apparel in addition to firearms and ammunition, submitted a commercial to FOX to be aired during 2014′s Super Bowl XLVIII. But, according to Guns and Ammo, the network squashed the ad, saying it violated the NFL’s rules for paid advertisements.

“Unfortunately, we cannot accept your commercial in football/Super Bowl spots due to the rules the NFL itself has set into place for your company’s category,” a statement FOX sent to Daniel Defense said.

Several categories are addressed in the NFL’s Advertising Policy for the 2013 season, including guidelines for commercials featuring alcohol, gambling, prescription drugs and firearms. According to the firearms portion of the NFL’s rules, “Firearms, ammunition or other weapons are prohibited; however, stores that sell firearms and ammunitions (e.g., outdoor stores and camping stores) will be permitted, provided they sell other products and the ads do not mention firearms, ammunition or other weapons.”

However, Daniel Defense’s commercial does not violate the NFL’s policy. The store sells other products beyond firearms and ammunition, as permitted under the League’s advertising guidelines, and the commercial fails to mention firearms, ammo or other weapons.

Instead, the ad centers around a message of personal protection and safety. It does feature the shadow of Daniel Defense’s popular DDM4 rifle at the very end with the words “Defending your nation. Defending your home,” displayed across the bottom of the screen.

But after the NFL denied the original ad, the company offered to replace the DMM4 with an image of the American flag and the words “Shall not be infringed.”

The NFL still refused to air the commercial.

According to Guns and Ammo, Daniel Defense previously ran a commercial during Super Bowl XLVI in 2012. The ad, which was featured in local Georgia markets on NBC, showed the manufacture of firearms and ended with Larry Vickers shooting a rifle.

That ad was met with no objection from the NFL.

The League did not return Red Alert’s request for comment by the time of publication.

Check out Daniel Defense’s ad below.

Comments

Polititainment

WH responds to 'Deport Justin Bieber' petition

Despite the pleas of more than 270,000 Americans to deport Justin Bieber, the White House has chosen not to weigh in on the issue. However, the Obama administration did use a petition calling on the White House to revoke the pop artist's green card to plug President Barack Obama's plan for immigration reform.

Secret Service once threatened Mr. Met's life

Mr. Met sure has a lot of fans in New York. But the larger-than-life mascot definitely doesn't have one in the Secret Service, who threatened to shoot and kill him if he approached President Bill Clinton, according to a firsthand account.

Jill Biden on Joe: "I fell in love with the boys first"

Second Lady of the United States Dr. Jill Biden didn't marry Vice President Joe Biden for his sense of humor -- instead, she "fell in love" with his two sons first.

Joe Biden's first Instagram photo

Ladies and gentlemen of this great nation, rejoice! Vice President Joe Biden has joined Instagram -- and his first post is everything you ever dreamed it would be.

Celebrate Tax Day with this ditty

What better way to celebrate curse Tax Day than with a little toe-tapping, finger-snapping ditty that perfectly describes how we all feel about the Internal Revenue Service?

White House

PETA is peeved with Michelle Obama and used little girls to tell her about it

First Lady Michelle Obama has earned the ire of three young girls. But they're not upset with her less-than-filling "Let's Move!" school lunches. Instead, these youngins are upset about the real eggs used in the White House Easter Egg Roll.

Jay Carney: “Never been a more transparent administration”

Despite consistent objections by journalists that the White House overly restricts press access, Press Secretary Jay Carney believes that there has "never been a more transparent administration."

Jay Carney: Toughest interview for Obama in 2012 was with Jon Stewart

Give comedian Jon Stewart a gold star sticker. The host of The Daily Show was President Barack Obama's toughest interviewer during the 2012 election cycle, White House Press Secretary Jay Carney said on Thursday.

The most powerful selfie in the world

Joe Biden — he's just like you, and he takes selfies, too.

Obama: Republicans a threat to the right to vote

President Barack Obama slammed Republicans on Friday for supporting voter identification law and labeled the GOP as a threat to the right to vote.

Congress

Rep Black: GOP budget makes a path to a bright future

Our nation is $17.4 trillion in debt and out of control Washington spending has no end in sight. In fact, the nonpartisan Congressional Budget Office estimates that on our current trajectory we will return to $1 trillion annual budget deficits by the year 2022.

Cruz: Impeach Holder

Sen. Ted Cruz (R-Texas) pulled no punches when criticizing Attorney General Eric Holder on Thursday, as he called on Congress to impeach the Department of Justice head.

Pelosi: GOP not acting on immigration because of race

House Minority Leader Nancy Pelosi (D-Calif.) pulled the race card when speaking about Republicans' inaction in passing comprehensive immigration reform and said "race has something to do" with the GOP not bringing such legislation to the House floor.

House passes Ryan's budget plan

The House on Thursday passed a 10-year Republican spending plan drafted by Budget Committee Chairman Paul Ryan.

Read more at The Washington Examiner.

Harry Reid's Koch-fueled meltdown

Senate Majority Leader Harry Reid (D-Nev.) has been in a Koch-fueled rage, seizing moments left and right (mostly from the left) to bash Charles and David Koch.