Mother inspires growing online campaign to find daughter’s missing toy rabbit

With a bit of luck, a passerby will stumble upon this little guy’s feet.

An English mother, Zoe Stewart of Edinburgh, has galvanized a widening search for her daughter’s missing toy rabbit, amassing an army of helpers that otherwise would exist only in a children’s book. The three-year-old girl, Ruby, reportedly lost ‘Mr. Rabbit’ during a weekend trip to London, prompting the mother to ask locals to keep their eyes out for the stuffed animal.

Twitter was listening.

The initial plea has been retweeted more than 1,200 times — including once each by British TV personalities Cherry Healey and Kirstie Allsopp — and word about the missing toy has reached multiple news outlets on both sides of the Atlantic.

“I think the whole of U.K. is looking for him,” Zoe Stewart stated in an email to ABC news.

Stewart listed details about the toy’s last-known whereabouts on a Facebook page set up to aid in the search, and added that the stuffed animal holds special meaning to her daughter.

“Mr Rabbit is 3 years old, very loved and very very missed!” she wrote. “There are many who look like Mr Rabbit, but they just aren’t ours…”

Despite a moment of hope that the animal had been found on Monday, he remains missing and has left Ruby “in tears.”

Hopefully the eyes of London can help wipe them away soon.

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