While much of the public relations campaign for President Obama’s Patient Protection and Affordable Care Act has centered around convincing Millennials to buy into the law’s healthcare exchanges, just 11 percent of them now plan to do so according to a new poll by The Morning Consult.
The August National Healthcare Tracking Poll, which was released Wednesday, found that only 11 percent of registered voters were “almost certain to purchase” insurance through the healthcare exchanges, while just 24 percent were “likely certain” to do so. Half of those who responded said they were “about 50-50” when it came to buying into the healthcare exchanges, while 27 percent were unlikely to do so.
Overall, only 8 percent of registered voters were almost certain to buy into the exchanges and 14 percent were likely certain to do so.
While The Morning Consult study did find that 56 of registered voters aged 18-29 approve of the healthcare law, a majority of them do believe that their healthcare costs will increase when the law goes into effect in 2014.
Millennials in general aren’t too familiar with the details of President Obama’s signature legislative act. A study by The Commonwealth Foundation released last month found that 27 percent of adults 18-29 were familiar with the healthcare exchanges, while a study by the National Center for Public Policy Research released in August reported that Millennials are better off paying the fines to forego the healthcare exchanges than buy into them.
The Morning Consult conducted an online study of 1,989 registered voters nationwide from August 29-31, 2013. The data were post-stratified to match a target sample of registered voters based on age, race, gender, education and region. The margin of error for the study is +/- 2 percentage points at a 95 percent level of confidence.