According to Gallup’s 2013 Consumption Habits poll, just 41 percent of adults under the age of 30 prefer to drink beer over other forms of alcohol – a decrease of 30 percent over the past 20 years.
Instead, more and more Millennials are choosing to consume wine or liquor. One in four young adults prefer to set back a glass of chardonnay over a Coors Light, a 10 percent increase since the early 1990s. Liquor consumption doubled from 13 percent to 28 percent over the past 20 years as well.
Young adults aren’t the only ones pushing Budweisers aside, either. Beer consumption has been on the decline among all adults for the past two decades. In fact, Gallup found that the average American today is equally as likely to prefer beer as they are wine – whereas twice as many Americans preferred beer over wine in 1992.
One thing hasn’t changed between 1992 and 2013, however: Women are far more likely to prefer drinking wine while men tend to prefer drinking beer.
Perhaps young adults have adopted finer palates, choosing elegant wine over the beer so common at college frat parties. Perhaps kegs are going out of style. Or perhaps young people have simply been mesmerized by the concepts of cheap, boxed wine and Trader Joe’s “Two-Buck Chuck.” You be the judge.