After failing to convince National Football League officials to promote the Affordable Care Act, President Barack Obama has moved on to his biggest fans, enlisting the help of the entertainment industry.
The Obama administration reached out to a variety of organizations about helping to rally young Americans to register for Obamacare, but some have decided to remain out of the healthcare debate. And states implementing their own exchanges have created their own marketing plans to reach out to residents, enlisting the help of sports team and singers.
But as the marketplaces’ Oct. 1 launch date nears, the White House continues to scramble to explain the healthcare law to young Americans, meeting with a host of figures from the entertainment industry Monday.
According to the Los Angeles Times, senior administration officials met with actors, singers and representatives from entertainment organizations to discuss media campaigns aimed to educate young Americans about the Affordable Care Act. President Obama even made an appearance, though the meeting wasn’t listed on his public schedule.
Stars such as Jennifer Hudson and Amy Poehler attended, while others like Bon Jovi, Alicia Keys and Oprah Winfrey sent representatives.
As the Washington Post’s Ezra Klein reported, 2.7 million 18- to 35-year-olds need to register for the marketplaces in order to keep the costs of premiums from rising. But Millennials are already facing increasing costs of healthcare, with some estimates hinting they could rise by as much as 189 percent.
Check out 9 figures from the entertainment industry tapped to help promote Obamacare.