In a patriotic sentiment, the makers of Samuel Adams beer recite one of the nation’s most cherished symbols of liberty, the Declaration of Independence, in a new advertisement. But, the Boston-based brewery left out one key ingredient: God.
The advertisement, called “Independence,” features a bartender discussing Founding Father Samuel Adams, one of the signers of the Declaration of Independence and the beer’s namesake.
“Why name a beer after Samuel Adams?” the bartender asks. “Because Samuel Adams signed the Declaration of Independence. He believed that there was a better way to live. All men are created equal, they are endowed with certain unalienable rights: life, liberty and the pursuit of happiness.”
But the bartender left out one aspect of the text — and an important one at that.
The preamble of the Declaration of Independence states “… all men are created equal, that they are endowed by their Creator with certain unalienable Rights, that among these are Life, Liberty and the pursuit of Happiness.”
And the advertisement’s omission of the clause didn’t go unnoticed. Samuel Adams’ Facebook page was inundated with posts criticizing the company for eliminating the reference to God.
One user wrote, “So run a commercial during Independence Day and intentionally misquote the portion of the Declaration of Independence.”
“Put God back in your commercial or loose [sic] this customer! History shows that Samual Adams was a Christian and a God fearing man,” said another.
But the company, run by the Boston Beer Company, issued a statement, saying “the Beer Institute Advertising Code says, ‘Beer advertising and marketing materials should not include religion or religious themes.’
“We agree with that and try to adhere to these guidelines. While we understand your objection to the omission of the phrase ‘by our creator’ in other circumstances (after all, they occur in the Declaration of Independence which Samuel Adams signed and helped author) we believe it would be outside our industry guidelines to invoke those religious words in a beer commercial.”
Watch Samuel Adams’ “Independence” ad.