According to eMarketer, a new survey revealed that Americans spend an average of 23 hours each week tapped into social media, email and text messaging.
Conducted by The Buntin Group, an advertising agency, and Survey Sampling International, the survey found that 87 percent of Americans logged into Facebook and email weekly to reach out to others, and 68 percent use text messaging to communicate.
And with Twitter on the rise as a growing social media platform, 32 percent of those surveyed said they used the site to foster communications.
Additionally, niche sites like Instagram and Pinterest have gained a dedicated following, with more than half of users — 70 and 58 percent, respectively — signing on at least once each day.
But despite Americans’ growing dependency on technology, the majority — 54 percent — said they are trying to reduce their reliance on tech platforms in favor of face-to-face interaction. And that number is expected to increase, with 62 percent of those surveyed hoping to decrease their tech usage in the coming years.
But the predicted decrease in tech dependency may just mean a shift to other mediums.
“Even as web users report a desire to disconnect, and discussion circulates about Facebook users decreasing time spent, it remains to be seen whether social users will follow through on that promise to log off, or perhaps simply translate their time spent on social to the sites that best suit their communication needs,” eMarketer reported.
Still, Americans over the years have spent more and more time using social media, emailing, watching videos on the Internet and blogging. But surprisingly, the amount of time they spend listening to the radio and reading magazines and newspapers has remained constant.