In what seems to have been an attempt to bolster ratings, MSNBC made a bold move back in March, promoting “Up” host Chris Hayes to the primetime position previously held by Ed Schultz. Three months later, however, quarterly ratings have revealed that things may not have gone exactly how MSNBC planned.
According to the Daily Caller, numbers released by Nielsen Media Research revealed that MSNBC has fallen to third place in the primetime race behind Fox News and CNN. In the “total day” ranking, the news network fell to fourth place lagging behind Fox News, CNN and HLN.
Specifically, Chris Hayes’ move to the primetime slot has marked a seven year low for MSNBC. His new show, “All In with Chris Hayes,” has had the lowest rating for the 8 p.m. hour for the 25-54 demographic since the first quarter of 2006.
In contrast, Fox News continues to dominate television ratings, with its first place status in “total day” and “primetime” ratings this quarter marking its 46th quarter in the lead.
Back in May as scandal after scandal unravelled around the Obama Administration, Fox News’ viewership soared, marking their highest ratings week, second only to the week after the Boston Marathon bombing. During the same week, MSNBC saw its viewership decline steeply, bringing in its lowest ratings since 2006.