Oh… you did? Well then feel free to ignore this all-important healthy eating message brought to you by mom-in-chief Michelle Obama and iconic Sesame Street character Big Bird. The large yellow fowl and the first lady appear in a new, 30-second advertisement encouraging Americans to reach for “healthy, colorful snacks like juicy fruits and crunchy vegetables” assuring them that healthy eating really is easy!
“Hi, we’re here in the White House kitchen looking for a healthy snack to eat,” says Michelle Obama in the ad. Standing next to her is Big Bird, who looks around and remarks that you can probably get “just anything you want” in the White House kitchen. “But you know what I like to reach for? Healthy, colorful snacks like juicy fruits and crunchy vegetables,” replies the first lady while the camera zooms in on a large basket full of oranges, bell peppers, apples and leafy greens.
But the cheesiest line of them all is Obama’s declaration that some fruit is better than others for when you’re “on the go.” She delightfully informs viewers that “some also come in their own carrying cases, like this orange. See? It has a hard peel!” Big Bird chimes in stating, “Oh yeah and look, so does this banana!”
The video is part of the first lady’s “Let’s Move!” campaign, her initiative to encouraging a healthy lifestyle for American youth. While the goal is certainly laudable, since obesity is a real problem in the United States affecting health care, insurance, emergency medical services, life expectancy, etc… the message was so simplified that it comes across insulting.
Translation: Hey dummies- reach for the portable fruits and veggies that have a peel so you can eat them later.
If ever there was a time to smack your forehead in exasperation, this would be it.