[VIDEO] Michelle Obama, Big Bird team up in cheesy, insulting healthy eating ad

Did you know that eating fruits and vegetables is better for your long-term health than consuming high sugar and fatty, salty snacks like chips and candy?

Oh… you did? Well then feel free to ignore this all-important healthy eating message brought to you by mom-in-chief Michelle Obama and iconic Sesame Street character Big Bird. The large yellow fowl and the first lady appear in a new, 30-second advertisement encouraging Americans to reach for “healthy, colorful snacks like juicy fruits and crunchy vegetables” assuring them that healthy eating really is easy!

“Hi, we’re here in the White House kitchen looking for a healthy snack to eat,” says Michelle Obama in the ad. Standing next to her is Big Bird, who looks around and remarks that you can probably get “just anything you want” in the White House kitchen. “But you know what I like to reach for? Healthy, colorful snacks like juicy fruits and crunchy vegetables,” replies the first lady while the camera zooms in on a large basket full of oranges, bell peppers, apples and leafy greens.

But the cheesiest line of them all is Obama’s declaration that some fruit is better than others for when you’re “on the go.” She delightfully informs viewers that “some also come in their own carrying cases, like this orange. See? It has a hard peel!” Big Bird chimes in stating, “Oh yeah and look, so does this banana!”

The video is part of the first lady’s “Let’s Move!” campaign, her initiative to encouraging a healthy lifestyle for American youth. While the goal is certainly laudable, since obesity is a real problem in the United States affecting health care, insurance, emergency medical services, life expectancy, etc… the message was so simplified that it comes across insulting.

Translation: Hey dummies- reach for the portable fruits and veggies that have a peel so you can eat them later.

If ever there was a time to smack your forehead in exasperation, this would be it.

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Comments

Comments

  1. Roger Mitchell says:

    I will say that big bird does wear his wig hair a little better them Ms. Queen does and I’d hope PBS did not use my tax money to buy Big Birds either as he makes a cool 26 million a yr on his own .. I wonder if Oprah is missing a wig (:
    As for Big birds net worth Gary Knell puppeteer , received in 2008 a salary of $956,513 for wearing that stupid costume and What they do not want you to know is that the marketing rights for Sesame Street and Barney total $1.3 billion. Merchandise from PBS can be found in every toy store across America, and yet that money does not ever appear on the Corporation for Public Broadcasting’s balance sheet. Americans should be shocked and see how much they pay for the taxes to operate that crap..

  2. Angela says:

    Like seriously Give it a break Apparently half of america wants there kids to grow up an die earlier this is a good comerical If i had my own kids id have them watch it. It would have been nice to see this when i was a kid. I ate alot of sugary stuff. The healthy stuff wasn’t so appealing then an now there trying to make it that way. Besides i am obsess an If i saw those kinda comericals i probably wouldn’t be this way or have turned out this why by making bad choices.

    1. Tim says:

      You said; It would have been nice to see this when i was a kid. Where was your mother in all of this. Didn’t your school(s) teach health as part of the curriculum? If they did you didn’t pay attention. Your stated problems are not due to not watching this US taxpayer subsidized children’s show and listening to the rich guy who plays Big Bird. Something else that would have been nice when you were a kid is if you would have paid attention in your spelling and English classes.

    2. outspoken says:

      Okay, so you and your parents made some questionable decisions, and apparently you still do. That is NO reason to tell others what or how much to eat. You don’t have kids but you seem to be saying you have no problem with someone else telling you what to give your kids? Really? I would bet you would feel different if you had kids.

    3. mack says:

      like seriously, you don’t write so well either….maybe you’re like one of those porkbutt michellophanes – learn to spell, like seriously

  3. jessica says:

    That’s insulting? So it’s ok to advertise sugary stuff to kids but it’s wrong to put an ad that encourages healthy eating?! What?!

    1. outspoken says:

      it is the TONE not so much the message

  4. Fran says:

    At least they didn’t waste any money buying fresh fruit. That shriveled up orange peel and scarred banana didn’t even look fit to eat.

  5. Susan says:

    When seeing it, and with Big Bird, I would automatically think that it was addressed to preschoolers. And the text also is geared to them. If you look at it that way, then it is not insulting. But for older kids, they would laugh at it. And they most likely would turn off from it.

  6. Sharr says:

    MO has BO and BO has MO.

    MO = Patient dumping in Chicago.
    MO = Voluntarily debarred in the state of Chicago
    MO = Complicit in real estate dealings with the chicago mobster, Tony Rezko.
    MO = Are you part of Rev. Wright’s down low club??? Disgusting.
    MO = What happened to Donald Young?
    MO = Where is Larry Sinclair?
    MO = Larry Sinclair for first lady???? You all are DISGUSTING.

  7. Sharr says:

    Go ahead – someone needs to tell the truth about MO and BO.
    Have the courage to print my comments.

  8. jack says:

    If you have looked into the background of the Obama’s, this is being done to enrich the unions that have enriched this administration. Very little to do with the guise of nutrition and good food for the kids. But, today money talks more than ever, and, very few of us really know what is going on behind the curtains. She has also made some deal with Highlights magazine (for kids), and, I for one will be canceling future subscriptions; not knowing where the money is going, or, what content will be offered.

  9. ginnyleave says:

    Well, Miz Obama certainly is in her element – and finally has someone to gab with taller than she. Just ‘grab those fruits in their own ‘carrying cases’, and move it, move it, move it!

  10. Randy Alan Pickerill says:

    How much does the taxpayers have to pay for Mechelle Obama’s Lets Move program?

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