[VIDEO] Michelle Obama, Big Bird team up in cheesy, insulting healthy eating ad

Did you know that eating fruits and vegetables is better for your long-term health than consuming high sugar and fatty, salty snacks like chips and candy?

Oh… you did? Well then feel free to ignore this all-important healthy eating message brought to you by mom-in-chief Michelle Obama and iconic Sesame Street character Big Bird. The large yellow fowl and the first lady appear in a new, 30-second advertisement encouraging Americans to reach for “healthy, colorful snacks like juicy fruits and crunchy vegetables” assuring them that healthy eating really is easy!

“Hi, we’re here in the White House kitchen looking for a healthy snack to eat,” says Michelle Obama in the ad. Standing next to her is Big Bird, who looks around and remarks that you can probably get “just anything you want” in the White House kitchen. “But you know what I like to reach for? Healthy, colorful snacks like juicy fruits and crunchy vegetables,” replies the first lady while the camera zooms in on a large basket full of oranges, bell peppers, apples and leafy greens.

But the cheesiest line of them all is Obama’s declaration that some fruit is better than others for when you’re “on the go.” She delightfully informs viewers that “some also come in their own carrying cases, like this orange. See? It has a hard peel!” Big Bird chimes in stating, “Oh yeah and look, so does this banana!”

The video is part of the first lady’s “Let’s Move!” campaign, her initiative to encouraging a healthy lifestyle for American youth. While the goal is certainly laudable, since obesity is a real problem in the United States affecting health care, insurance, emergency medical services, life expectancy, etc… the message was so simplified that it comes across insulting.

Translation: Hey dummies- reach for the portable fruits and veggies that have a peel so you can eat them later.

If ever there was a time to smack your forehead in exasperation, this would be it.

#FACEPALM

Comments

Comments

  1. Roger Mitchell says:

    I will say that big bird does wear his wig hair a little better them Ms. Queen does and I’d hope PBS did not use my tax money to buy Big Birds either as he makes a cool 26 million a yr on his own .. I wonder if Oprah is missing a wig (:
    As for Big birds net worth Gary Knell puppeteer , received in 2008 a salary of $956,513 for wearing that stupid costume and What they do not want you to know is that the marketing rights for Sesame Street and Barney total $1.3 billion. Merchandise from PBS can be found in every toy store across America, and yet that money does not ever appear on the Corporation for Public Broadcasting’s balance sheet. Americans should be shocked and see how much they pay for the taxes to operate that crap..

  2. Angela says:

    Like seriously Give it a break Apparently half of america wants there kids to grow up an die earlier this is a good comerical If i had my own kids id have them watch it. It would have been nice to see this when i was a kid. I ate alot of sugary stuff. The healthy stuff wasn’t so appealing then an now there trying to make it that way. Besides i am obsess an If i saw those kinda comericals i probably wouldn’t be this way or have turned out this why by making bad choices.

    1. Tim says:

      You said; It would have been nice to see this when i was a kid. Where was your mother in all of this. Didn’t your school(s) teach health as part of the curriculum? If they did you didn’t pay attention. Your stated problems are not due to not watching this US taxpayer subsidized children’s show and listening to the rich guy who plays Big Bird. Something else that would have been nice when you were a kid is if you would have paid attention in your spelling and English classes.

    2. outspoken says:

      Okay, so you and your parents made some questionable decisions, and apparently you still do. That is NO reason to tell others what or how much to eat. You don’t have kids but you seem to be saying you have no problem with someone else telling you what to give your kids? Really? I would bet you would feel different if you had kids.

    3. mack says:

      like seriously, you don’t write so well either….maybe you’re like one of those porkbutt michellophanes – learn to spell, like seriously

  3. jessica says:

    That’s insulting? So it’s ok to advertise sugary stuff to kids but it’s wrong to put an ad that encourages healthy eating?! What?!

    1. outspoken says:

      it is the TONE not so much the message

  4. Fran says:

    At least they didn’t waste any money buying fresh fruit. That shriveled up orange peel and scarred banana didn’t even look fit to eat.

  5. Susan says:

    When seeing it, and with Big Bird, I would automatically think that it was addressed to preschoolers. And the text also is geared to them. If you look at it that way, then it is not insulting. But for older kids, they would laugh at it. And they most likely would turn off from it.

  6. Sharr says:

    MO has BO and BO has MO.

    MO = Patient dumping in Chicago.
    MO = Voluntarily debarred in the state of Chicago
    MO = Complicit in real estate dealings with the chicago mobster, Tony Rezko.
    MO = Are you part of Rev. Wright’s down low club??? Disgusting.
    MO = What happened to Donald Young?
    MO = Where is Larry Sinclair?
    MO = Larry Sinclair for first lady???? You all are DISGUSTING.

  7. Sharr says:

    Go ahead – someone needs to tell the truth about MO and BO.
    Have the courage to print my comments.

  8. jack says:

    If you have looked into the background of the Obama’s, this is being done to enrich the unions that have enriched this administration. Very little to do with the guise of nutrition and good food for the kids. But, today money talks more than ever, and, very few of us really know what is going on behind the curtains. She has also made some deal with Highlights magazine (for kids), and, I for one will be canceling future subscriptions; not knowing where the money is going, or, what content will be offered.

  9. ginnyleave says:

    Well, Miz Obama certainly is in her element – and finally has someone to gab with taller than she. Just ‘grab those fruits in their own ‘carrying cases’, and move it, move it, move it!

  10. Randy Alan Pickerill says:

    How much does the taxpayers have to pay for Mechelle Obama’s Lets Move program?

Jonathan Gruber raps to MIT students

If you’ve been dying to see Jonathan Gruber, who credited the “stupidity of the American voter” with passing Obamacare, strip down to his undershirt and rap about economics, today is your lucky day!

Stewart mocks the Iowa Freedom Summit

Jon Stewart’s coverage of the Iowa Freedom Summit is about what you would expect—starting with his description the event: “A lot of Republicans who will never be president met this weekend,” for the “Fox News correspondent auditions.”

McCain takes on 'Sniper' bashers

Sen. John McCain is the latest person in a position of prominence to defend "American Sniper" from bashers, singling out the "obsessive critics of U.S. foreign policy" in an official statement.

Michael Moore continues on about snipers

Filmmaker Michael Moore has already stirred the pot with his negative comments about military snipers. During the weekend, somebody must've given the man an even bigger ladle.

Dropkick Murphys 'literally hate' Walker

Wisconsin Governor Scott Walker's abiding love for the Dropkick Murphys is not exactly mutual:

White House

VP Biden appears on ‘The Ellen DeGeneres Show’ to get ask young people to sign up for Obamacare
With three weeks to go until the Obamacare deadline to purchase insurance, the Obama administration is pulling out all the stops to encourage young people to sign up.  The renewed push included a stop by Vice President Joe Biden on “The Ellen DeGeneres Show” Monday so he could appeal to moms who are good at […]
Small drone crashes at White House complex, origin unclear
WASHINGTON (AP) — A small drone flying at low altitude crashed into the White House complex before dawn Monday, the Secret Service said. President Barack Obama was not at home and the White House said it did not pose a security threat. The crash prompted an immediate lockdown of the White House grounds until officials […]
WH chief of staff blurts out previously-concealed name of American hostage on live TV

All in a day's work at the White House: sometimes you keep ISIS hostage names a secret, sometimes you let them slip in an in interview on national TV.

7 Times Obama was ‘Partisan,’ Not ‘Practical’ during his State of the Union address
Near the beginning of his State of the Union address Tuesday night, President Obama promised to be “practical, not partisan” in his proposals to Congress. However, his speech ended up being anything but. From cracking jokes to outright veto threats, it was clear that the president had no interest in bipartisanship. So we decided to […]
Obama has been reminding Republicans ‘I won’ for 2,189 days

President Obama trotted out one of his favorite talking points against Republicans yet again Tuesday night, reminding the opposition party that "I won."

Congress

Boehner and McConnell critique SOTU

“Dead. Real dead.” That was House Speaker John Boehner’s verdict on President Obama’s tax proposals--and nearly every proposal from his State of the Union address, with the exception of cybersecurity, fighting ISIS, trade, and possibly the childcare tax credit.

Senate surpasses its 2014 vote total in a week
Is this what the Senate looks like without Harry Reid in charge? The new Republican-led Senate has already voted on more amendments in just one week than the Democratic-controlled Senate voted on in all of 2014. “We’ve actually reached a milestone here that I think is noteworthy for the Senate. We just cast our 15th roll-call vote […]
Whistleblowers denounce DOJ juvenile program

According to whistleblower reports, a Justice Department (DOJ) juvenile delinquency program provided grants to states jailing foster children and runaways over minor offenses like skipping school.

Gohmert: Obama 'divisive on the issue of race'

There’s a reason reporters clamored around former-House-Speaker-candidate Rep. Louie Gohmert (R-Tex.) at the State of the Union like this:

Rand Paul slams SOTU’s ‘lack of sincerity’ on NSA

Senator Rand Paul spent Wednesday morning blasting Obama’s State of the Union address, telling a roomful of conservatives at the Capitol Hill Club that “Some of the stuff, frankly, was difficult to even listen to and keep a straight face.”