Teen jewelry store features inappropriate “Fifty Shades of Grey” collection

There’s no doubt the sexually graphic novel “Fifty Shades of Grey” has permeated all areas of pop culture – the popular “mommy porn” book is a New York Times best seller and the fastest-selling paper back of all time. But the erotic and controversial page-turner isn’t just being sold in stores or possibly made into a movie. It’s being marketed to teen girls.

Icing, a well-known mall jewelry store that attracts teen girls, is proudly advertising their new “Fifty Shades of Grey” collection – complete with handcuff earrings and similar bondage-style jewelry.

The store, part of the Claire’s retail chain, boasts a “collection” of accessories based on the controversial and explicit novel which contains passages depicting sadomasochism and bondage. T-shirts, jewelry, sleep masks, wallets and iPhone cases are among the items featured in the collection. “Laters baby,” a line from the novel said by Mr. Grey to his virgin female sex partner, is printed on t-shirts and eye masks.

Icing claims its target demographic is for young women 18 and older, which would appear to absolve them of any wrong-doing since the book’s mature content and Icing’s target demographic are both adult women. However, Icing cannot in good conscience, claim negligence about this inappropriate marketing campaign reaching a much younger audience. How do I know that? Common sense and observation tell me that girls much younger than 18 are shopping in their stores. I know this because many years ago, I was one of them.

Icing’s website is down for repairs, but they are still catching heat from those brave enough to raise issue with the provocative paraphernalia. Some concerned patrons have commented on the official Icing Facebook fan page and although the comments were deleted, Icing’s response to their concerns remains, stating, “Thanks for sending us your thoughts. We love our customers and always want to hear what is on your mind. Our Icing stores are targeted to appeal to young women ages 18 and up. We choose our fabulous jewelry and accessories carefully and hope we can inspire her, cause her to smile and help her say something about herself. We do hope to see you in our stores soon.”

This “collection” is not just promoted in stores – it is a vital part of their recent marketing strategy as it has permeated their Facebook page and Twitter account.

“Fifty Shades of Grey” is considered so explicit that one Florida library temporarily banned the book. If Icing’s stated goal is to “inspire” and “appeal to young women ages 18 and up,” what message is the store trying to send to impressionable young women by selling them BDSM material based on a “soft porn” novel?

(This sign appeared at the author’s local Icing store. Photo courtesy of the author’s friend who wishes to remain anonymous).

Comments

Comments

  1. Crissy says:

    As big of a fan as I am of Fifty Shades of Grey, I’m not sure this was a good marketing move. Even if they wanted to move into the adult market (as in woman instead of teens), then this wasn’t the best start.

  2. Noelle says:

    ICING is targeted towards a 23 year old fashionista. So its appropriate for their target market. If you don’t like it, don’t buy it. If you you don’t like that they sell it, don’t shop there. By the way, Claire’s, which is geared towards 5-18 year olds, does(or did) also sell handcuff adorned jewelry.

  3. Michael Long says:

    It’s mostly just a fad. The Fifty Shades of Grey book propelled the culture into the spotlight, much as did Topping From Below, a book written by Laura Reese back in 1995. A mainstreamed S&M-based murder mystery, It too sparked a ton of outrage and articles… and then when all was said and done, the scene slipped back into shadows from whence it came.

    See Topping From Below at Amazon http://goo.gl/WZlAv

Polititainment

Michael Bay might direct Benghazi movie

Bay, who has spent the last several years gaining popularity for his "Transformers" films, is reportedly in talks to direct the Benghazi film "13 Hours," according to the Hollywood Reporter.

Holder wants Denzel to play him in movie

Holder spoke to The Hill about Hollywood and politics while at an event at the Washington Ideas Forum Wednesday that was hosted by The Aspen Institute and The Atlantic.

'Rival Survival' premiering Wednesday

Senators Jeff Flake (R-Ariz.) and Martin Heinrich (D-N.M.) are getting ready to show America their bipartisan fire-starting skills on "Rival Survival," a reality show starring tho lawmakers that premiers Wednesday night on the Discovery Channel.

Lovitz has a field day with Hillary

Before Hillary Clinton's jobs comment is swept aside as a minor whoopsie, a few words from Jon Lovitz.

John Oliver has some ideas for the FDA

Some people want more nutrition information on food labels--but who really understands those labels anyway?

White House

Russian hackers broke into the White House network

Hackers with suspected ties to the Russian government recently broke into the White House’s unclassified computer network, the Washington Post reported Tuesday night.

Obama is withholding over 15,000 Fast and Furious documents

President Obama claimed executive privilege to withhold over 15,000 documents relating to Operation Fast and Furious, including nearly 20 emails sent between Attorney General Eric Holder and his wife.

White House fence jumper charged with assault
WASHINGTON (AP) — The 23-year-old Maryland man who climbed over the White House fence Wednesday night has been charged with felonies for assaulting two police dogs and making threats, the Secret Service said Thursday. Dominic Adesanya of Bel Air, Maryland, is in custody of the U.S. Marshals Service for previous outstanding warrants, Secret Service spokesman Brian Leary said. […]
President Obama, unpaid bills and the curious editing of the White House transcript
President Obama, some unpaid bills and a curiously “inaudible” section of the White House recording of a speech — that’s how all good stories start, right? While at a Democratic National Committee fundraiser in Chicago, Obama cracked a joke about the “unpaid bills” at his home. The joke was reported by the White House Press […]
Secrecy shrouds how the Obamas cook their chicken wings

Now it seems the Obamas are tight-lipped even about their eating habits.

Congress

Justin Amash envisions a libertarian Congress

Rep. Justin Amash, the libertarian congressman from Michigan, knows that Congress is far from libertarian. But someday, he thinks that might change.

Rand Paul: The GOP's image ‘sucks’

Rand Paul didn’t mince words about the GOP.

Small college's students thrown into 2014 election

Young people tend not to engage much in the humdrum local politics that go into midterm elections. But what if it’s happening literally in their own backyard?

GOP senator: 'Sorry the government's so f***ed'

Sen. Lindsey Graham (R-S.C.) made some self-deprecating jokes and colorful remarks about the state of the government during a recent private gathering, per a recording provided to CNN by South Carolina Democrats.

Top lawmaker's Ebola claim

A leading House Republican says he is aware of information that points to the United States eventually receiving non-U.S. Ebola patients for treatment.