Get ready to ‘Kickstart’ your morning with Mountain Dew

Get ready to ‘Kickstart’ your morning with Mountain Dew’s new breakfast sodas juices.

These morning libations will be launched in “energizing orange citrus” and “energizing fruit punch” flavors. While theoretically healthy (Kickstart contains only 80 calories and is 5 percent juice), the new drink has just barely enough real fruit in it to qualify as a “juice drink,” rather than a soda. Parents are especially unlikely to it that way when they learn that Kickstart will contain 92 milligrams of caffeine. That’s 20 more milligrams than the original Mountain Dew soda.

“Kickstart” is being advertised as a substitute for coffee, tea or other morning drinks. This new offering was dreamed-up when Simon Lowden, chief marketing officer for PepsiCo’s Americas beverages, learned via Mountain Dew consumer research that caffeine consumers wanted more drinks options for breakfast.

“They didn’t really see anything that fit their needs,” Lowden told Fox News.

In reality, the new Dew is just another one of PepsiCo’s attempts at expanding the popular brand. So far, these attempts have been met with failure after failure. The company has previously launched Mountain Dew Sport, Mountain Dew Red, Mountain Dew Pitch Black (and Pitch Black II), Diet Mountain Dew Ultra Violet, Mountain Dew Cherry Fusion and Mountain Dew Dark Berry, as well as more than a dozen more flavors that have lasted less than one year each in the U.S.

Unfortunately for PepsiCo, the hype surrounding Kickstart will, most likely, soon wear down, and Mountain Dew lovers will return to the original or diet version of their favorite soda.

Kickstart will be released Feb. 25.

Comments

Polititainment

'SNL' remakes Schoolhouse Rock
“Saturday Night Live” hit today’s political process right on the nose during the show’s cold open. Spoofing Schoolhouse Rock’s “I’m Just a Bill,” Kenan Thompson as the bill tried to explain how he becomes a law. But before he can make his way  to President Obama’s desk to be officially signed into law, Obama beats him […]
Foxx talks dancing with Christie, McCain
Who could possibly forget this epic photo? Late night host Jimmy Kimmel certainly hadn’t, so when he had the chance to interview actor Jamie Foxx Wednesday night, he simply had to get the back story. Foxx has been the host of this annual charity event for several years. “What’s interesting is that every year that […]
Jon Stewart on Christie's 'pig problem'

Jon Stewart got into Chris Christie’s “pig problem”—which wasn’t quite what Stewart thought it was at first.

Rogen: 'Amazing' to smoke in White House

Seth Rogen told The Hill in a recent interview that he believes he is now on a "list" of individuals banned on from President Obama's residence because of his recent tweet expressing his desire to smoke marijuana in the White House.

Kimmel's insightful e-card rant

Kimmel's broadside against e-cards raises an interesting point about the way Democrats have encouraged their followers to pass along birthday well-wishes to their party's elected officials and leaders.

White House

Obama defends his flip-flop on immigration executive action
President Obama may have denounced the very executive action on immigration he ended up taking  more than 20 times in his presidency, but that’s not stopping him from ardently defending his actions. Obama appeared on ABC’s “This Week” and host George Stephanopoulos grilled the president about his the contradictions in his words and actions. “You […]
Obama: Voters want ‘new car smell’ in 2016, Hillary would be ‘great president’
President Obama still has two years left in office, but with the GOP overhaul in the midterms and his waning popularity, most people are already looking to 2016. Including, it seems, Obama himself. He said the best part of running for president after a two-term president is that “you can stake out your own positions” […]
Obama spurns GOP with expansive immigration orders

WASHINGTON (AP) — Spurning furious Republicans, President Barack Obama unveiled expansive executive actions on immigration Thursday night to spare nearly 5 million people in the U.S. illegally from deportation and refocus enforcement efforts on "felons, not families."

After multiple hacks, the federal government’s cybersecurity plan remains on hold

The federal government is not having the best time with cybersecurity of late.

Obama to announce executive action on immigration Thursday

President Obama announced Wednesday afternoon that he will unveil his unilateral plan for immigration reform to the nation in a primetime address Thursday.

Congress

Sen. Graham: Benghazi report 'full of crap'
Despite a new House Intelligence Committee report clearing the Obama administration of wrongdoing in its response to the Benghazi attack, Sen. Lindsey Graham (R-SC) is not backing down. “I think the report is full of crap,” Graham said Sunday on CNN’s “State of the Union.” He said that the report did not take into account the members […]
Cruz proposes new way to fight 'Obama's amnesty'
Sen. Ted Cruz (R – Texas) talked with Fox News Sunday host Chris Wallace and outlined his new plan to push back on President Obama against his executive order on immigration. Cruz referenced Saturday Night Live’s sketch about the executive order and said no one has put it better. He feels Obama’s action has effectively […]
Missing Lois Lerner emails may have been recovered
Some 30,000 of former Internal Revenue Service director Lois Lerner’s missing emails have been recovered, according to senators leading the investigation into the IRS’ targeting of conservative groups. Finance Chairman Ron Wyden (D-Ore.) and the committee’s top Republican, Sen. Orrin Hatch (Utah) told reporters Friday that the Treasury’s inspector general for tax administration is working […]
Rep. Bachmann finds the smoke-filled rooms of DC
Minnesota Congresswoman Michele Bachmann may be on her way out of Washington, but that didn’t stop her from finally finding her way to the often criticized smoke-filled rooms of DC. On Wednesday, the Congresswoman seemed to be enjoying her a last bit of recess down time with a cigar and a perfectly appropriate tweet. After […]
Rand suggests a wardrobe change for 'King' Obama
Sen. Rand Paul (R- Ky.) took to Facebook to suggest an Obama wardrobe change following the president’s comments that he will use the executive branch to push his immigration agenda. Post by Rand Paul. “This isn’t about immigration reform. This is about his usurping of power that the Constitution didn’t give him,” Paul said in an interview […]