Our digital team and marketing team as well as the digital team at CRAFT DC worked tireless from November 2011 to February 2012 to get the publication up and running by our oh-so-important launch date. We wanted to time the online-only publication’s release with the first day of the 39th annual Conservative Political Action Conference (CPAC) — the largest conservative conference in America. (CPAC has traditionally take place in February, but will occur in March this year.)
I quickly learned that the only thing more hectic than managing a conservative organization during CPAC is trying to launch an center-right publication during CPAC. In addition to the frenzy of trying to cover CPAC as a conference and managing a fast-moving, social media-based publication, we were also tasked with answering a multitude of questions about our new, ambitious adventure. But we were fired up by the interest in our company’s latest endeavor from young people from around the country, and we knew from the moment Red Alert launched it would soon become a smashing success.
What began as an experiment in the power of social media and a small but mighty group of young conservatives has blossomed into an esteemed publication “by young conservatives and for young conservatives” both worthy of its craft and of its family name. (Red Alert is a sister-publication to the Washington Examiner and The Weekly Standard.) Now that the presidential election is over, we’re looking forward to making politics and policy fun again, as well as keeping the conservative movement and the Republican Party fresh and on their toes. We have faith that our side can win back our generation even if we have to do it one Facebook post and tweet at a time.
Thank you for being a part of our journey so far and sharing our one year anniversary with us.
To many more –