Critics have deemed the latest Volkswagen Super Bowl ad “racist” and a Mercedes Super Bowl ad “risqué” even though the Super Bowl, AKA advertisers’ Christmas, is still days away. Leave it to foreign accents and hot women to cause an uproar.
Volkswagen’s ad features a preppy white man, who has adopted a Jamaican accent after purchasing a new Volkswagen. Imitating Reggae king Bob Marley, he reassures everyone who has the Monday blues that “Everything will be alright.”
At the end of the spot, even an Asian man starts speaking like a Jamaican before the ad cuts in with the slogan, “Get in, be happy.”
But unfortunately not everyone found the ad so “happy.”
The New York Times columnist Charles Blow on CNN’s “Starting Point,” reportedly said that the fake Jamaican accent was like “blackface with voices.”
Barbara Lippert, editor-at-large of Mediapost.com, also reportedly accused the ad of being “so racist,” on NBC’s “Today Show.”
But unlike Taco Bell, who immediately pulled their Super Bowl ad earlier this week after catching flak for promoting an unhealthy eating message, Volkswagen insists they “weren’t offensive.”
Volkswagen even hired 100 Jamaicans and a dialect coach to teach the actors how to speak in an authentic accent.
On a segment of HuffPost Live, The Huffington Post editor Julee Wilson defended the controversial ad.
“It’s all in good humor, in good fun,” Wilson said on the web show. “It celebrates the fact that this culture, that these people, are just very easy-going.”
Be your own judge and watch the ad below.
The Mercedes ad starring model Kate Upton has also faced scrutiny over the last few days because critics say it objectifies women.
The majority of the 90-second ad features Kate Upton standing seductively in a black tank top and jean shorts (aka jorts) staring at a football team that is washing a Mercedes. As of Wednesday evening, the video already had more than 5.5 million views on YouTube.
Too seductive? Watch it for yourself.
Mainstream media outlets reportedly attacked the commercial for degrading women, as if objectifying women is breaking new ground.
The Parents Television Council told the The Daily Mail that the car commercial “isn’t selling cars, it’s selling sexual objectification.”
But others viewers complained that the bikini model was too covered up.
As Republican communications director Nathan Conrad, a guest on HuffPo Live pointed out, “It’s that tamed-down version of the Hardee’s Carl, Jr. Paris Hilton ad that we’ve seen a thousand times.”
If you really want to see a scandalous ad, watch that one.