That’s because the die-hard domestic energy supporter charges liberals $1 more for his fruit and veggie concoctions — and donates the extra money to conservative causes, such as The Heritage Foundation.
“I am frustrated that our country is being bankrupted in so many ways by liberal policies,” Burnett wrote on his shop’s Facebook page. “One of the things for me to do my part to help save our country is to charge liberals more and send that money to those are fighting the fight against liberal policies.”
Liberals pay $5.95 for a 16 oz. juice or smoothie drink, but conservatives pay only $4.95. Burnett’s price structure has met with some criticism — as well as plenty of support — but the small business owner doesn’t seem too concerned about the backlash.
“I’m very open about it, very public about it, that I’m going to charge them a little bit more, and I have liberals come in and pay the extra dollar surcharge,” Burnett said in an interview with local TV station KSL-TV.
The shop, called “I Love Drilling! Juice and Smoothie Bar,” is an offshoot of Burnett’s custom seat cover business, started five years ago. Vernal is located in the Uintah Basin, an area known for mining and energy extraction. Burnett chose the “I Love Drilling!” brand name to help his business connect with the community, and he has now become somewhat of a local celebrity.
And while Burnett’s intention isn’t to offend, he’s unapologetic when it comes to his business model.
“As for thiose [sic] who won’t be coming to my business — that’s ok I’ve learned you can’t please everyone,” Burnett wrote on his shop’s Facebook page.