Starbucks’s $450 gift card made of metal will go on sale this Friday at noon eastern. If you notice your stocking drooping a bit more than usual on its hook this year, perhaps it’s holding one of these 20 gram cards made of etched stainless steel and available in a limited run of 5,000 through the luxury shopping site Gilt.com. Existing Starbucks cardholders will get first dibs at noon ET on Thursday.
The card is loaded with $400 worth of coffee purchasing value. It costs more than $50 to make each one, Starbucks senior manager of global brand PR Linda Mills told TODAY. The cards also grant the bearer instant Starbucks Rewards™ Gold Level, which lets them earn free food and drink after making 12 purchases. Usually a card holder would have to make 30 purchases in 12 months to gain that status.
The gift card offering comes on the heels of a $7 large “Costa Rica Finca Palmilera” coffee that Starbucks is selling in only 48 stores, nearly all in Seattle and Portland. Large regular brews normally go for $2.20.