Young, Hispanic conservatives write manual on why the GOP is losing Hispanics and how they can fix it

Conservatives need to make serious changes to their outreach efforts in order to attract Hispanic voters, according to several prominent, young Hispanic conservatives.

In a document released Thursday, Brittany Morrrett, the Project Coordinator with a conservative Hispanic group The Libre Initiative and Sam Rosado, a freelance contributor on Hispanic issues for Politic365, The Daily Grito and Misfit Politics, along with Michelle Lancaster, a blogger from Texas, and Ben Domenech, a co-founder of RedState, editor of The Transomand a fellow at the Heartland Institute, provide a how-to guide for conservatives on changes the movement needs to make in order to attract Hispanic voters and why refusing to would be a horrible mistake.

The 2012 elections were a wake-up call to Republicans and conservatives,” they wrote in the manual. “While the chorus of blame and finger-pointing ran rampant on television, radio, the blogosphere and social media, one underlying issue was being commonly accepted: the GOP and conservatives must reverse the devastating trend with the Hispanic vote.”

The main issue for conservatives, they wrote, should be not to win the maximum amount of votes but to promote freedom to as many people as possible.

Nevertheless, they argue that there are concrete things that conservatives can do to show Hispanics why conservatism is important.

The biggest problem, according to Morrett and Rosado, is a lack of “ground game.”

The GOP lags behind the Democrats because for years, the middle-aged to elderly white voting class has been the most reliable voting bloc, and they have traditionally voted for Republicans,” the document says. “Therefore, conservatives and the GOP have never had the need for a major ground effort to bring them to the polls.”

The second step should be to stop “throwing out nothing but Spanish TV ads” and start engaging the Hispanic media.

The document criticizes the GOP for just translating ads into Spanish and sending them to Spanish-speaking areas because it’s the ‘easy’ way out. Instead, it argues, the GOP should actually work with the Hispanic media and approach Hispanics on a more personal level.

The third way conservatives need to change in order to attract Hispanics is to understand that speaking and communicating in Spanish is a ‘must.’

“We hate to break it to some, but while we and many others are of the agreement that English should be the language of government, many Hispanics prefer to speak Spanish within their community,” said Morrett and Rosado in the manual. “We say this only to address the hostilities some conservatives have towards the language. If you are going to reach out to the Hispanic community, Spanish must be a key component of it.”

Finally, the document says that policy does not absolutely have to change but the rhetoric surrounding it does.

Hispanics feel marginalized by the GOP because of the typical “deport them all” rhetoric that many members of the conservative movement promote. Other hard-nosed conservative lines, like calling the granting of citizenship to even one Hispanic immigrant “amnesty,” or refusing to reach a compromise on immigration reform, are doing more harm than good for the conservative movement.

“Racists exist in all movements and to say conservatives don’t have any is a lie,” the document says. “Take a look at several of the threats that conservative minorities get from other ‘conservatives’ and you will see what we mean. This racist and harmful rhetoric often includes terms like ‘anchor babies’ and classless jokes about wanting a ‘free ride’ or being janitors or criminals. These hateful people need to be publicly shamed lest they taint the entire movement.”

They also added that Republican Hispanic figureheads like Marco Rubio, Ted Cruz and Susana Martinez are ‘false trophies’ of Hispanic outreach because none of them won the majority of the Hispanic vote in their elections.

“It takes more than a Hispanic surname to sway Hispanic voters,” they said.

This document serves as a reminder that conservatives who are on the fence about whether the GOP lost the last election because of its failure to reach out to the the Latino population that they need to get with it before it’s too late.

Comments

Comments

  1. Tzipporah says:

    If they want to communicate in Spanish so much, then they should have stayed in their own countries because English is the official language here. What moxie.

  2. David Kenny says:

    I don’t buy this
    If you cannot or won’t discuss in English when in the public square
    then don’t live here.
    I’m with MLK : Character not color or culture should be the mark of everyone
    Finally being conservative is about self respect
    That self respect means you provide for you and yours with as little outside interference as possible
    If Hispanics, or anyone else cannot buy that, fine, but you ain’t gonna live on my tab much longer.

  3. Lisa says:

    I don’t understand why GOP should have to do “outreach” to ANY group in particular. When they say X, Y, Z, shouldn’t that include EVERYONE I.e. ALL Americans. It seems to work for King O.

  4. Taxpayer1234 says:

    Hispanics feel marginalized by the GOP because of the typical “deport them all” rhetoric that many members of the conservative movement promote. Other hard-nosed conservative lines, like calling the granting of citizenship to even one Hispanic immigrant “amnesty,” or refusing to reach a compromise on immigration reform, are doing more harm than good for the conservative movement.

    Translation: Say yes to amnesty and you’ll get our vote.

  5. Laydee_Patriot says:

    I don’t understand the need to target any specific group. The term “American” encompasses all and should be defined as such. GOP should send an message to “America” – not hispanics, women, homosexuals, etc. All Americans seek the same things – individual freedom and opportunity. That is the message.

  6. Ron Wagner says:

    I don’t have a Hispanic surname, but was raised by a Hispanic grandmother whose first language was Spanish, for the first five years of my life. I cannot accept that all illegal aliens all be sent back to Mexico, or wherever, but they should be given green cards. No more amnesties. Once they have a green card they can get in line for citizenship like everyone else around the world that wants to be an American. My grandmother may have come from Juarez around 1915, I don’t really know, but that was a long time ago. Some of my ancestors were also Mescalero Apache who fought off Europeans and Mexicans. Some of my ancestors were Spanish, who invaded Mexico. Now we are all Americans, and must defend our American borders.

  7. Brittney Morrett says:

    Basically, the comments above clearly demonstrate why Hispanics are so wary of Republicans. The harsh rhetoric isn’t going to change hearts and minds. Conservatives need to learn how to market the product (strong conservative principles) in a new way with new messaging. Telling people to “go back to their countries” because they speak Spanish at home is ignorant.

    Let me remind you that 4 million natural born United States Citizens speak Spanish as a primary language – and they live in Puerto Rico. To those of you who left the other comments – get over your short-sighted stubborn hate and learn how to expand the conservative base instead of throwing red meat to fellow hard-liners to make yourselves feel better.

Polititainment

George Will to Colbert: Liberals don't want change

Conservative commentator and hapless Chicago Cubs fan George Will swung by "The Colbert Report" Tuesday to plug his new book, "A Nice Little Place on the North Side," but naturally, the conversation didn't stick to baseball.

Clay Aiken: voters 'might wonder' about candidacy

Former "American Idol" runner-up Clay Aiken concedes that voters "might wonder" about his candidacy for Congress for a new ad.

Los Angeles GOP #StandingWithSriracha

Forget #StandWithRand -- the GOP is now choosing to #StandWithSriracha.

WH responds to 'Deport Justin Bieber' petition

Despite the pleas of more than 270,000 Americans to deport Justin Bieber, the White House has chosen not to weigh in on the issue. However, the Obama administration did use a petition calling on the White House to revoke the pop artist's visa to plug President Barack Obama's plan for immigration reform.

Secret Service once threatened Mr. Met

Mr. Met sure has a lot of fans in New York. But the larger-than-life mascot definitely doesn't have one in the Secret Service, who threatened to shoot and kill him if he approached President Bill Clinton, according to a firsthand account.

White House

Donald Trump is really upset with the way Obama walks

President Barack Obama just can't seem to do anything right, especially in the eyes of real estate mogul Donald Trump.

Obama misses 67 percent of his shots playing basketball at Easter event

President Barack Obama went 1-for-3 shooting baskets at a White House Easter event Monday, prompting basketball scouts to question the leader of the free world's scoring ability ahead of this June's NBA Draft.

PETA is peeved with Michelle Obama and used little girls to tell her about it

First Lady Michelle Obama has earned the ire of three young girls. But they're not upset with her less-than-filling "Let's Move!" school lunches. Instead, these youngins are upset about the real eggs used in the White House Easter Egg Roll.

Jay Carney: “Never been a more transparent administration”

Despite consistent objections by journalists that the White House overly restricts press access, Press Secretary Jay Carney believes that there has "never been a more transparent administration."

Jay Carney: Toughest interview for Obama in 2012 was with Jon Stewart

Give comedian Jon Stewart a gold star sticker. The host of The Daily Show was President Barack Obama's toughest interviewer during the 2012 election cycle, White House Press Secretary Jay Carney said on Thursday.

Congress

Arkansas US Sen. John Boozman having surgery

LITTLE ROCK, Ark. (AP) — U.S. Sen. John Boozman is undergoing surgery at an Arkansas hospital.

Republicans are winning the Twitters this year

Congrats, Congressional Republicans -- you're winning the Twitters so far in 2014!

Rep Black: GOP budget makes a path to a bright future

Our nation is $17.4 trillion in debt and out of control Washington spending has no end in sight. In fact, the nonpartisan Congressional Budget Office estimates that on our current trajectory we will return to $1 trillion annual budget deficits by the year 2022.

Cruz: Impeach Holder

Sen. Ted Cruz (R-Texas) pulled no punches when criticizing Attorney General Eric Holder on Thursday, as he called on Congress to impeach the Department of Justice head.

Pelosi: GOP not acting on immigration because of race

House Minority Leader Nancy Pelosi (D-Calif.) pulled the race card when speaking about Republicans' inaction in passing comprehensive immigration reform and said "race has something to do" with the GOP not bringing such legislation to the House floor.