Young, Hispanic conservatives write manual on why the GOP is losing Hispanics and how they can fix it

Conservatives need to make serious changes to their outreach efforts in order to attract Hispanic voters, according to several prominent, young Hispanic conservatives.

In a document released Thursday, Brittany Morrrett, the Project Coordinator with a conservative Hispanic group The Libre Initiative and Sam Rosado, a freelance contributor on Hispanic issues for Politic365, The Daily Grito and Misfit Politics, along with Michelle Lancaster, a blogger from Texas, and Ben Domenech, a co-founder of RedState, editor of The Transomand a fellow at the Heartland Institute, provide a how-to guide for conservatives on changes the movement needs to make in order to attract Hispanic voters and why refusing to would be a horrible mistake.

The 2012 elections were a wake-up call to Republicans and conservatives,” they wrote in the manual. “While the chorus of blame and finger-pointing ran rampant on television, radio, the blogosphere and social media, one underlying issue was being commonly accepted: the GOP and conservatives must reverse the devastating trend with the Hispanic vote.”

The main issue for conservatives, they wrote, should be not to win the maximum amount of votes but to promote freedom to as many people as possible.

Nevertheless, they argue that there are concrete things that conservatives can do to show Hispanics why conservatism is important.

The biggest problem, according to Morrett and Rosado, is a lack of “ground game.”

The GOP lags behind the Democrats because for years, the middle-aged to elderly white voting class has been the most reliable voting bloc, and they have traditionally voted for Republicans,” the document says. “Therefore, conservatives and the GOP have never had the need for a major ground effort to bring them to the polls.”

The second step should be to stop “throwing out nothing but Spanish TV ads” and start engaging the Hispanic media.

The document criticizes the GOP for just translating ads into Spanish and sending them to Spanish-speaking areas because it’s the ‘easy’ way out. Instead, it argues, the GOP should actually work with the Hispanic media and approach Hispanics on a more personal level.

The third way conservatives need to change in order to attract Hispanics is to understand that speaking and communicating in Spanish is a ‘must.’

“We hate to break it to some, but while we and many others are of the agreement that English should be the language of government, many Hispanics prefer to speak Spanish within their community,” said Morrett and Rosado in the manual. “We say this only to address the hostilities some conservatives have towards the language. If you are going to reach out to the Hispanic community, Spanish must be a key component of it.”

Finally, the document says that policy does not absolutely have to change but the rhetoric surrounding it does.

Hispanics feel marginalized by the GOP because of the typical “deport them all” rhetoric that many members of the conservative movement promote. Other hard-nosed conservative lines, like calling the granting of citizenship to even one Hispanic immigrant “amnesty,” or refusing to reach a compromise on immigration reform, are doing more harm than good for the conservative movement.

“Racists exist in all movements and to say conservatives don’t have any is a lie,” the document says. “Take a look at several of the threats that conservative minorities get from other ‘conservatives’ and you will see what we mean. This racist and harmful rhetoric often includes terms like ‘anchor babies’ and classless jokes about wanting a ‘free ride’ or being janitors or criminals. These hateful people need to be publicly shamed lest they taint the entire movement.”

They also added that Republican Hispanic figureheads like Marco Rubio, Ted Cruz and Susana Martinez are ‘false trophies’ of Hispanic outreach because none of them won the majority of the Hispanic vote in their elections.

“It takes more than a Hispanic surname to sway Hispanic voters,” they said.

This document serves as a reminder that conservatives who are on the fence about whether the GOP lost the last election because of its failure to reach out to the the Latino population that they need to get with it before it’s too late.

Comments

Comments

  1. Tzipporah says:

    If they want to communicate in Spanish so much, then they should have stayed in their own countries because English is the official language here. What moxie.

  2. David Kenny says:

    I don’t buy this
    If you cannot or won’t discuss in English when in the public square
    then don’t live here.
    I’m with MLK : Character not color or culture should be the mark of everyone
    Finally being conservative is about self respect
    That self respect means you provide for you and yours with as little outside interference as possible
    If Hispanics, or anyone else cannot buy that, fine, but you ain’t gonna live on my tab much longer.

  3. Lisa says:

    I don’t understand why GOP should have to do “outreach” to ANY group in particular. When they say X, Y, Z, shouldn’t that include EVERYONE I.e. ALL Americans. It seems to work for King O.

  4. Taxpayer1234 says:

    Hispanics feel marginalized by the GOP because of the typical “deport them all” rhetoric that many members of the conservative movement promote. Other hard-nosed conservative lines, like calling the granting of citizenship to even one Hispanic immigrant “amnesty,” or refusing to reach a compromise on immigration reform, are doing more harm than good for the conservative movement.

    Translation: Say yes to amnesty and you’ll get our vote.

  5. Laydee_Patriot says:

    I don’t understand the need to target any specific group. The term “American” encompasses all and should be defined as such. GOP should send an message to “America” – not hispanics, women, homosexuals, etc. All Americans seek the same things – individual freedom and opportunity. That is the message.

  6. Ron Wagner says:

    I don’t have a Hispanic surname, but was raised by a Hispanic grandmother whose first language was Spanish, for the first five years of my life. I cannot accept that all illegal aliens all be sent back to Mexico, or wherever, but they should be given green cards. No more amnesties. Once they have a green card they can get in line for citizenship like everyone else around the world that wants to be an American. My grandmother may have come from Juarez around 1915, I don’t really know, but that was a long time ago. Some of my ancestors were also Mescalero Apache who fought off Europeans and Mexicans. Some of my ancestors were Spanish, who invaded Mexico. Now we are all Americans, and must defend our American borders.

  7. Brittney Morrett says:

    Basically, the comments above clearly demonstrate why Hispanics are so wary of Republicans. The harsh rhetoric isn’t going to change hearts and minds. Conservatives need to learn how to market the product (strong conservative principles) in a new way with new messaging. Telling people to “go back to their countries” because they speak Spanish at home is ignorant.

    Let me remind you that 4 million natural born United States Citizens speak Spanish as a primary language – and they live in Puerto Rico. To those of you who left the other comments – get over your short-sighted stubborn hate and learn how to expand the conservative base instead of throwing red meat to fellow hard-liners to make yourselves feel better.

Polititainment

Bill Clinton, Usher fundraiser for Dem

In the latest instance of Democrat-celebrity coupling, former President Bill Clinton and singer Usher will join forces at a September 13 fundraiser for Democratic candidate for Senate in Georgia Michelle Nunn.

Eric Roberts: Bush killed James Foley

Actor Eric Roberts on Twitter Monday accused former President George W. Bush of killing American journalist James Foley, who was beheaded by an ISIS terrorist in a video posted to YouTube in August.

Palin asks fans to pray for Joan Rivers
Sarah Palin and her daughter Bristol are asking their fans to show support for comedian Joan Rivers, an unlikely pal of the Palins. Rivers,81, has been unconscious in the hospital since Thursday after she went into cardiac arrest during a procedure. Palin posted on her popular Facebook page Friday directing fans to a blog post by Bristol. […]
Grover Norquist loved Burning Man
It’s official: Grover Norquist absolutely loved this year’s Burning Man festival. Before the blaze with co-founder of Burning Man Larry Harvey.He has created a wonderful festival/movement/Brigadoon pic.twitter.com/3iq5UzcPYG — Grover Norquist (@GroverNorquist) August 31, 2014 Burning Man. 65,000 participants. 1000s of works of art. Anyone who walks through BM and only notices nudity tells you only […]
Celebs gin up youth votes for midterms
THE HILL – With young voters more apathetic about voting and government than ever, several organizations are trying to woo the “selfie generation” to the polls this fall. “About half of those who vote in presidential elections do not vote in midterms,” explained Andy Bernstein, executive director of HeadCount, a non-partisan organization that partners with musicians […]

White House

Obama notifies Congress of airstrikes in Iraq
WASHINGTON (AP) — President Barack Obama has sent official notification to Congress of his order for last week’s airstrikes and humanitarian aid drops to help Iraqis threatened by Islamic State militants. The White House on Monday released a letter formally letting Congress’ leaders know that Obama approved the mission that repelled Sunni fighters in the northern Shiite […]
Obama: The world seems really messy because of ‘social media’

President Barack Obama, speaking at yet another fundraiser with a script that's been recycled more than a Hollywood romantic comedy, had an unlikely culprit for the world's problems.

White House scrambles to control the fallout from Obama’s ‘We don’t have a strategy yet’ comment
It’s hard to imagine that there was any other reaction than full panic from White House staffers after President Obama uttered a fateful gaffe Thursday afternoon, “We don’t have a strategy yet.” The line quickly exploded on Twitter and on television — though not quite as much as the president’s tan suit — as it […]
GOP: ‘He’s not a king’
THE HILL – Whether lamenting the so-called vacationer-in-chief’s swing of a golf club or criticizing his handling of the healthcare rollout, Republicans are getting in the habit of comparing President Obama to a monarch. “It’s one thing after another. You know he says he has no choice but to act. He says he has a pen […]
Obama’s Democratic fundraising just might ruin Labor Day weekend for the rest of us

Barely having returned from a 15-day vacation on Martha's Vineyard, Massachusetts, Obama will spend is Labor Day weekend traveling to support his Democratic friends. The problem is, this means that Americans planning to take seaplanes to East Hampton, Montauk, Martha's Vineyard or Nantucket won't be able to travel themselves.

Congress

Dem candidate: Republicans 'worse than ISIL'

Jesse Smith, a Democrat running for Alabama's 3rd Congressional district, compared Republicans to ISIL (or ISIS) militants on Twitter Monday, asserting that the GOP is "worse" than the terrorists that have wreaked havoc in Syria and Iraq.

When Congress was popular
THE HILL — If you’re not a paid staffer or blood relative, as the joke goes, you probably hate Congress. The institution is so unpopular that voters were more positive about brussels sprouts, head lice and root canals in one recent survey. But there have been a handful of times over the last 100 years […]
Cruz highlights issues for 2014, 2016 elections
Sen. Ted Cruz (R-Texas) elicited huge cheers from the audience at the Americans For Prosperity’s “Defending the American Dream Summit” Saturday when he vowed Republicans would take back control of the U.S. Senate and “retire” Senate Majority Leader Harry Reid. “I’m convinced we’re going to win in 2014 and 2016 is going to be even better,” […]
IRS says Lerner's Blackberry 'destroyed'

A senior IRS lawyer has said in a sworn declaration that Lois Lerner's BlackBerry was intentionally destroyed after Congress had begun to investigate her involvement in IRS targeting of conservative groups.

Youth impact reason enough to pass jobs bills
The U.S. House Committee on Ways and Means is in the midst of releasing 40 reasons over the course of 40 days that the Senate should take up the 40 jobs bills the House has already passed. While most of their reasons have focused on general unemployment and economic growth statistics, they turned their attention […]