Two More Days

Know a young conservative who should be on Red Alert's 2015 '30 Under 30' List? Nominate them by this FRIDAY.

Weird Obama campaign fundraising emails actually worked

Anyone who signed up for emails from the Obama campaign during the 2012 election received some interesting pieces of correspondence in their inboxes. Emails arrived with overly friendly or downright creepy subject lines — such as “Two simple words,” “The last time I’ll ask you this,” and “Can you take a trip to Virginia for the weekend?”

But according to details released from the Obama campaign, the emails really worked, thanks to rigorous testing and analysis, Bloomberg Businessweek reports.

Emails from the Obama campaign were tested on small groups of supporters before being sent out, Bloomberg found. The subject lines, the messages, the formatting, the dollar amounts asked for — everything was submitted to the testing process. The casual tone that would be a staple in Obama campaign emails was quickly found to be effective. It was also discovered that light swearing could bring in donations — though it had a shelf life, Bloomberg reports.

The emails caught plenty of flak during the campaign. Comedian Jon Stewart mocked Obama’s “cool” subject lines and constant demands for money. “And the ones from Barack Obama have the subject line ‘Hey,'” Stewart said. “This is wrong. You don’t need to address anyone as ‘Hey’ to be cool. You’re the president. That’s pretty f***ing cool.” The women’s website The Hairpin compiled a list of email subject lines that made the Obama campaign sound like a stalker. And on the PJMedia list of 20 creepiest campaign emails, Obama and friends took 11 of the spots.

Mocking aside, however, the Obama campaign cashed in on email fundraising. Of the $690 million the Obama campaign raised online, most of it came from campaign emails, according to Bloomberg. One of the biggest fundraisers was an email with the subject line “Hey,” Toby Fallsgraff, the campaign’s e-mail director, told Bloomberg. Another money-maker was “I will be outspent,” raising more than $2.6 million.

The odd success of these weird email subject lines might mean they’re here to stay, as future campaigns will look back and take cues from the 2012 election. Even though the Obama campaign has said “goodbye” — for good — it won’t be long before 2016 campaign emails are saying “hello” again.

Comments

Comments

  1. mark says:

    Obama is a great President, possibly the greatest!!!

Polititainment

Cher asks how someone can be gay and GOP
Cher turned to her Twitter followers Tuesday night to ask, “Why r There GAY Republicans?” I Don't Get It..Why r There GAY Republicans? They Think u r An Abomination Against Their Religion,Wont Go 2 ur Marriage,Or Christenings.WHY? — Cher (@cher) May 27, 2015 Cher thinks the two must be mutually exclusive because, “They [Republicans] Think u r […]
Stewart mocks Republicans who back NSA

As Congress wrangles over the Patriot Act provisions soon to expire, Jon Stewart laid into Republicans who complain about “government overreach” in healthcare, while simultaneously supporting invasive phone record collection programs from the NSA.

McGowan posts fake Cruz quote on Duggar
Amid the fallout of the Duggar scandal last week, many have spoken up with opinions, including liberal actress Rose McGowan who posted a made-up quote from Sen. Ted Cruz (R-Texas) and later issued a reluctant, almost-apology. The Charmed actress’ not-so-charming tweet included a meme from the self-proclaimed “For Entertainment Purposes Only” website titled, “Stop the World, […]
Anti-Stephanopoulos artwork invades NYC

Posters depicting ABC News anchor George Stephanopolous and a smiling Hillary Clinton with the words "PayPal" and "Donate" written on them have been popping up close to the studio where ABC shoots Good Morning America.

Rubio gets first celeb endorsement

The Florida senator and official GOP candidate for president has just received a big celebrity endorsement from Rick Harrison of the popular show "Pawn Stars," according to a report in the Las Vegas Sun.

2016

Clinton Foundation donors got arms deals
There are new questions about whether there was quid pro quo involving then-Secretary of State Hillary Clinton and foreign governments linking donations to the Clinton Foundation and arms deals. According to the International Business Times, Saudi Arabia received a huge arms deal of $29 billion worth of advanced fighter jets. They were just one of […]
Rick Santorum is running for President
Former Sen. Rick Santorum (R-PA) is making a second run for the White House. According to ABC News, Santorum will be sitting down Wednesday with ABC’s George Stephanopoulos to discuss his intentions and how he thinks he can stand out in the crowded 2016 GOP field. His interview with Stephanopoulos comes as a shock to many […]
If campaign songs were honest

Campaign songs--that signature tune that accompanies a candidate at every amped-up campaign rally--can say a lot about a candidate.

Pot advocate hopes to change Hillary's mind
While Hillary is busy picking out which pantsuit to wear to a Florida fundraiser on Friday, her brassy host is prepping for her conversion on a much less predictable talking point– the legalization of marijuana. Trial attorney and outspoken medical-marijuana advocate John Morgan will host Clinton and her supporters in his Florida home this weekend, according […]
The 7 most hideous Hillary campaign store items

Instead of forcing you to browse through all the (mostly overpriced) items, I thought I'd give you a sampling of the truly most outrageous accessories, signs and clothing pieces put up for sale by the Clinton campaign ... and what they really say about those who buy them.

Policy

Chicago mayor wants even more gun control
Chicago Mayor Rahm Emanuel has a fever, and the only prescription is more gun control. After a bloody Memorial Day Weekend in Chicago that left 12 dead and 43 more wounded, Emanuel’s solution to the carnage is more gun control. At a luncheon Tuesday honoring police the mayor said that only “community action” and “stronger gun […]
Liberals reject over-the-counter birth control

Liberals lose their minds when one business declines to offer just a few forms of birth control.

Gun rights may be coming to NYC
Just last week Federal Judge Frederick J. Scullin struck down D.C.’s requirement that residents show “good reason” for needing a concealed carry permit. Now that battle may be spreading across the country. According to the New York Post, other anti-gun cities like New York City may be facing similar constitutional objections. New York City currently […]
Court rules DMV may ban pro-life license plates

A federal appeals court has ruled that New York can ban pro-life license plates as “patently offensive” messages that might drive someone to “road rage.”

NSA claims to be shutting down bulk surveillance

With key Patriot Act provisions soon expiring, and no legislative extension in sight, the question now becomes: will the NSA actually shut down their metadata program?