The 2014 '30 Under 30'

Congrats to this year's 30 -- check out the full list here!

Weird Obama campaign fundraising emails actually worked

Anyone who signed up for emails from the Obama campaign during the 2012 election received some interesting pieces of correspondence in their inboxes. Emails arrived with overly friendly or downright creepy subject lines — such as “Two simple words,” “The last time I’ll ask you this,” and “Can you take a trip to Virginia for the weekend?”

But according to details released from the Obama campaign, the emails really worked, thanks to rigorous testing and analysis, Bloomberg Businessweek reports.

Emails from the Obama campaign were tested on small groups of supporters before being sent out, Bloomberg found. The subject lines, the messages, the formatting, the dollar amounts asked for — everything was submitted to the testing process. The casual tone that would be a staple in Obama campaign emails was quickly found to be effective. It was also discovered that light swearing could bring in donations — though it had a shelf life, Bloomberg reports.

The emails caught plenty of flak during the campaign. Comedian Jon Stewart mocked Obama’s “cool” subject lines and constant demands for money. ”And the ones from Barack Obama have the subject line ‘Hey,’” Stewart said. “This is wrong. You don’t need to address anyone as ‘Hey’ to be cool. You’re the president. That’s pretty f***ing cool.” The women’s website The Hairpin compiled a list of email subject lines that made the Obama campaign sound like a stalker. And on the PJMedia list of 20 creepiest campaign emails, Obama and friends took 11 of the spots.

Mocking aside, however, the Obama campaign cashed in on email fundraising. Of the $690 million the Obama campaign raised online, most of it came from campaign emails, according to Bloomberg. One of the biggest fundraisers was an email with the subject line “Hey,” Toby Fallsgraff, the campaign’s e-mail director, told Bloomberg. Another money-maker was “I will be outspent,” raising more than $2.6 million.

The odd success of these weird email subject lines might mean they’re here to stay, as future campaigns will look back and take cues from the 2012 election. Even though the Obama campaign has said “goodbye” — for good — it won’t be long before 2016 campaign emails are saying “hello” again.

 

Comments

Comments

  1. mark says:

    Obama is a great President, possibly the greatest!!!

Polititainment

Snoop Dog smoked pot in the White House

Snoop Dogg may just have officially inducted himself into President Obama's "Choom Gang." The rapper confessed -- or bragged, rather -- to Jimmy Kimmel on his Internet program "Double G News Network" that he smoked a joint in the White House bathroom back in 2013.

Michael Moore fights over money

According to The Detroit News, Michael Moore's divorce from Kathleen Glynn was provoked by monetary disagreements, specifically Moore's anger that his wife was spending tons of money expanding their lavish Michigan home. This home is just one of nine that the couple owns from Michigan to New York.

Cruz comments on his 'True Blood' cameo
After an unflattering depiction on HBO’s “True Blood” over the weekend, Sen. Ted Cruz took to Facebook to respond to the bizarre “cameo” Tuesday. “Of all the places I never thought to be mentioned, HBO’s True Blood vampire show would have to be near the top of the list. Sunday night, they aired a misogynist […]
Jenny McCarthy: Hillary could be lesbian

Tuesday's episode of "The View" spotlighted a recent New York Post report that claims former President Bill Clinton  has a mistress nicknamed "Energizer." The source of the Page Six story is a forthcoming book by Ronald Kessler entitled "The First Family Detail: Secret Service Agents Reveal the Hidden Lives of Presidents."

Pelosi talks naked photos on Colbert
Nancy Pelosi was a guest on The Colbert Report Monday night where she admittedly came on the show to push her “Middle Class Jumpstart” agenda. “What nefarious, northern California, San Francisco value are you pushing on the nation tonight?” Stephen Colbert sarcastically asked. Pelosi briefly explained that Jumpstart is a democratic plan that emphasizes the […]

White House

Congress and the President actually take action, Obama says ‘it’s so much fun’
“Girls just want to have fun,” Cyndi Lauper belts in her famous song. Apparently President Barack Obama wants to join her. “Let’s do this more often. It’s so much fun,” Obama said at a bill signing on Tuesday. Obama gathered in White House with members of Congress to sign the Workforce Innovation and Opportunity Act. This […]
Josh Earnest criticizes negative story for quoting anonymous sources, forgets the White House is always quoted anonymously

When White House Press Secretary Josh Earnest took a potshot at anonymous sources during a Monday briefing, he probably should have picked a meeker reporter.

Obama to fundraise at ‘Scandal’ creator Shonda Rhimes’ home Wednesday
It’s handled. The latest Democratic National Convention fundraiser featuring President Barack Obama, that is. “Scandal” creator Shonda Rhimes will host the latest in a series of Obama-led fundraisers at her Los Angeles home Wednesday, according to The Hollywood Reporter. Obama has been hosting fundraisers all over the country in the midst of a border crisis and […]
President ignores foreign policy and immigration crises in weekly address
Rather than discussing the multiple foreign policy concerns or the border crisis, President Barack Obama used his weekly address Saturday morning to essentially repeat his speech on the economy and the middle class. “Our economy grows best not from the top-down, but from the middle-out.  We do better when the middle class does better.  So […]
Michelle Obama uses third annual Kids’ State Dinner contest to promote healthy eating, promises to give up french fries
Chef Elena Hirsch’s winning omelet recipe—aptly titled “Barack-oli and Mich-room Obama-let” —landed the 11-year-old a seat at the third annual Kids’ State Dinner, held at the White House on Friday. Hirsch is one of the winners of this year’s “Healthy Lunchtime Challenge” contest.  The contest asks children ages 8 to 12  to submit healthy lunchtime recipes […]

Congress

Cruz to Reid: Leave Ritz-Carlton, go to Border
After President Obama turned him down, Sen. Ted Cruz (R-TX) invited Sen. Harry Reid (D-NV) to join him at the border.  In response to Reid’s recent claim that the border is secure, Cruz said on Fox News Sunday that Reid’s perspective is skewed because he “lives in the Ritz-Carlton in Washington D.C.” “I would invite […]
Graham: Immigration reform crucial for 2016
Immigration reform will be crucial to the 2016 presidential election, at least one Republican senator believes. Sen. Lindsey Graham appeared on NBC’s “Meet the Press’” with David Gregory Sunday morning to discuss foreign policy and the border crisis. “Senator, the crisis on the border, immigration reform. This is an international problem. But it’s also a big […]
Cruz: Obama loves to blame problems on Bush
Why won’t President Barack Obama and Congress work to end Obama’s push for amnesty at the border? Sen. Ted Cruz (R-Texas) believes the reason stems back to the Bush era. Cruz’s argument is that Obama’s Deferred Action for Childhood Arrivals program is the reason for the surge of child immigrants from Central America seeking illegal entry into […]
Rand Paul wants to see minimum wage be 'temporary'
Sen. Ran Paul has a very different take on minimum wage from the Obamas, a point of detraction he made clear Saturday at the Reboot conference for libertarians and conservatives in the tech sector. Unlike President Barack Obama, who wants to see the minimum wage raised nationwide so people can live permanently on it, Paul argues […]
AZ Rep is tweeting #ObamaFailures every 30 minutes
Rep. Trent Franks from Arizona must have woken up Wednesday with a lot on his mind. Luckily in times like that, Twitter is always there for you. Franks took to his official Twitter page to begin a list of #ObamaFailures. Every 30 minutes he tweets another failure to add to the list and will continue […]