Weird Obama campaign fundraising emails actually worked

Anyone who signed up for emails from the Obama campaign during the 2012 election received some interesting pieces of correspondence in their inboxes. Emails arrived with overly friendly or downright creepy subject lines — such as “Two simple words,” “The last time I’ll ask you this,” and “Can you take a trip to Virginia for the weekend?”

But according to details released from the Obama campaign, the emails really worked, thanks to rigorous testing and analysis, Bloomberg Businessweek reports.

Emails from the Obama campaign were tested on small groups of supporters before being sent out, Bloomberg found. The subject lines, the messages, the formatting, the dollar amounts asked for — everything was submitted to the testing process. The casual tone that would be a staple in Obama campaign emails was quickly found to be effective. It was also discovered that light swearing could bring in donations — though it had a shelf life, Bloomberg reports.

The emails caught plenty of flak during the campaign. Comedian Jon Stewart mocked Obama’s “cool” subject lines and constant demands for money. “And the ones from Barack Obama have the subject line ‘Hey,'” Stewart said. “This is wrong. You don’t need to address anyone as ‘Hey’ to be cool. You’re the president. That’s pretty f***ing cool.” The women’s website The Hairpin compiled a list of email subject lines that made the Obama campaign sound like a stalker. And on the PJMedia list of 20 creepiest campaign emails, Obama and friends took 11 of the spots.

Mocking aside, however, the Obama campaign cashed in on email fundraising. Of the $690 million the Obama campaign raised online, most of it came from campaign emails, according to Bloomberg. One of the biggest fundraisers was an email with the subject line “Hey,” Toby Fallsgraff, the campaign’s e-mail director, told Bloomberg. Another money-maker was “I will be outspent,” raising more than $2.6 million.

The odd success of these weird email subject lines might mean they’re here to stay, as future campaigns will look back and take cues from the 2012 election. Even though the Obama campaign has said “goodbye” — for good — it won’t be long before 2016 campaign emails are saying “hello” again.

Comments

Comments

  1. mark says:

    Obama is a great President, possibly the greatest!!!

Jonathan Gruber raps to MIT students

If you’ve been dying to see Jonathan Gruber, who credited the “stupidity of the American voter” with passing Obamacare, strip down to his undershirt and rap about economics, today is your lucky day!

Stewart mocks the Iowa Freedom Summit

Jon Stewart’s coverage of the Iowa Freedom Summit is about what you would expect—starting with his description the event: “A lot of Republicans who will never be president met this weekend,” for the “Fox News correspondent auditions.”

McCain takes on 'Sniper' bashers

Sen. John McCain is the latest person in a position of prominence to defend "American Sniper" from bashers, singling out the "obsessive critics of U.S. foreign policy" in an official statement.

Michael Moore continues on about snipers

Filmmaker Michael Moore has already stirred the pot with his negative comments about military snipers. During the weekend, somebody must've given the man an even bigger ladle.

Dropkick Murphys 'literally hate' Walker

Wisconsin Governor Scott Walker's abiding love for the Dropkick Murphys is not exactly mutual:

White House

VP Biden appears on ‘The Ellen DeGeneres Show’ to get ask young people to sign up for Obamacare
With three weeks to go until the Obamacare deadline to purchase insurance, the Obama administration is pulling out all the stops to encourage young people to sign up.  The renewed push included a stop by Vice President Joe Biden on “The Ellen DeGeneres Show” Monday so he could appeal to moms who are good at […]
Small drone crashes at White House complex, origin unclear
WASHINGTON (AP) — A small drone flying at low altitude crashed into the White House complex before dawn Monday, the Secret Service said. President Barack Obama was not at home and the White House said it did not pose a security threat. The crash prompted an immediate lockdown of the White House grounds until officials […]
WH chief of staff blurts out previously-concealed name of American hostage on live TV

All in a day's work at the White House: sometimes you keep ISIS hostage names a secret, sometimes you let them slip in an in interview on national TV.

7 Times Obama was ‘Partisan,’ Not ‘Practical’ during his State of the Union address
Near the beginning of his State of the Union address Tuesday night, President Obama promised to be “practical, not partisan” in his proposals to Congress. However, his speech ended up being anything but. From cracking jokes to outright veto threats, it was clear that the president had no interest in bipartisanship. So we decided to […]
Obama has been reminding Republicans ‘I won’ for 2,189 days

President Obama trotted out one of his favorite talking points against Republicans yet again Tuesday night, reminding the opposition party that "I won."

Congress

Boehner and McConnell critique SOTU

“Dead. Real dead.” That was House Speaker John Boehner’s verdict on President Obama’s tax proposals--and nearly every proposal from his State of the Union address, with the exception of cybersecurity, fighting ISIS, trade, and possibly the childcare tax credit.

Senate surpasses its 2014 vote total in a week
Is this what the Senate looks like without Harry Reid in charge? The new Republican-led Senate has already voted on more amendments in just one week than the Democratic-controlled Senate voted on in all of 2014. “We’ve actually reached a milestone here that I think is noteworthy for the Senate. We just cast our 15th roll-call vote […]
Whistleblowers denounce DOJ juvenile program

According to whistleblower reports, a Justice Department (DOJ) juvenile delinquency program provided grants to states jailing foster children and runaways over minor offenses like skipping school.

Gohmert: Obama 'divisive on the issue of race'

There’s a reason reporters clamored around former-House-Speaker-candidate Rep. Louie Gohmert (R-Tex.) at the State of the Union like this:

Rand Paul slams SOTU’s ‘lack of sincerity’ on NSA

Senator Rand Paul spent Wednesday morning blasting Obama’s State of the Union address, telling a roomful of conservatives at the Capitol Hill Club that “Some of the stuff, frankly, was difficult to even listen to and keep a straight face.”