Weird Obama campaign fundraising emails actually worked

Anyone who signed up for emails from the Obama campaign during the 2012 election received some interesting pieces of correspondence in their inboxes. Emails arrived with overly friendly or downright creepy subject lines — such as “Two simple words,” “The last time I’ll ask you this,” and “Can you take a trip to Virginia for the weekend?”

But according to details released from the Obama campaign, the emails really worked, thanks to rigorous testing and analysis, Bloomberg Businessweek reports.

Emails from the Obama campaign were tested on small groups of supporters before being sent out, Bloomberg found. The subject lines, the messages, the formatting, the dollar amounts asked for — everything was submitted to the testing process. The casual tone that would be a staple in Obama campaign emails was quickly found to be effective. It was also discovered that light swearing could bring in donations — though it had a shelf life, Bloomberg reports.

The emails caught plenty of flak during the campaign. Comedian Jon Stewart mocked Obama’s “cool” subject lines and constant demands for money. “And the ones from Barack Obama have the subject line ‘Hey,'” Stewart said. “This is wrong. You don’t need to address anyone as ‘Hey’ to be cool. You’re the president. That’s pretty f***ing cool.” The women’s website The Hairpin compiled a list of email subject lines that made the Obama campaign sound like a stalker. And on the PJMedia list of 20 creepiest campaign emails, Obama and friends took 11 of the spots.

Mocking aside, however, the Obama campaign cashed in on email fundraising. Of the $690 million the Obama campaign raised online, most of it came from campaign emails, according to Bloomberg. One of the biggest fundraisers was an email with the subject line “Hey,” Toby Fallsgraff, the campaign’s e-mail director, told Bloomberg. Another money-maker was “I will be outspent,” raising more than $2.6 million.

The odd success of these weird email subject lines might mean they’re here to stay, as future campaigns will look back and take cues from the 2012 election. Even though the Obama campaign has said “goodbye” — for good — it won’t be long before 2016 campaign emails are saying “hello” again.

Comments

One Response to “Weird Obama campaign fundraising emails actually worked”

  1. mark says:

    Obama is a great President, possibly the greatest!!!

Leave a Reply

Helen Mirren is absolutely 'anti-gun'
Well, you can add actress Helen Mirren’s name to the list of celebrities who love to shoot ‘em up on screen and rant about gun control off screen. Mirren gave a wide-ranging interview to Yahoo! Movies Monday where she spoke about everything from her love of Vin Diesel to her laundry style to her opinion […]
Tom Cotton objects to his SNL parody

Sen. Tom Cotton (R-Ark.) had a problem with SNL’s spoof of him—but only because the actor selected to portray him was too short.

Maher tells PC liberals 'shut the f up'

Bill Maher's politics are not always the greatest. But when it comes to knocking down the liberal PC brigade, he is on point like no other.

SNL parodies Starbucks' race campaign

What if another company--say, Pep Boys (or Girls! Or Whatever!)--took on their own campaign to talk about gender and sexual identity?

SNL's "The Rock" Obama goes beast-mode

Dwayne Johnson hosted SNL last night, so naturally he had to play a muscled-up Obama, who can finally do all the things he really wants—like throw John Boehner through a window and rip of Tom Cotton’s hand.

White House

Carly Fiorina says there’s a ‘higher than 90 percent chance’ she’s running for president

Carly Fiorina’s 2016 campaign is all but certain now—and she’s making no secret as to whom she’ll be targeting.

White House promises not to use legal loophole to keep NSA spying alive if Patriot Act expires
If the Patriot Act expires, it will stop the National Security Agency’s bulk spying too. The Obama administration promised this week that it will not take advantage of a legal loophole to keep the NSA spying alive unless Congress re-authorizes the Patriot Act, Reuters reported. Section 215 of the Patriot Act, which authorizes the NSA to collect data on […]
In honor of National Puppy Day, here are the top 10 cutest presidential puppies

Today is National Puppy Day! To celebrate, we give you the top ten cutest puppies to grace the White House Lawn.

Obama: ‘By hook or by crook’ I’ll push my agenda through
This is probably not the smartest phrasing to use. President Obama had an interview with Huffington Post over the weekend and while much of the interview was his oft-repeated lines about how Republicans are the reason nothing is getting done in Washington, he added a new phrase about his legacy that is bound to raise […]
Obama tells Prince Charles that Americans like the royal family better than their own politicians

President Obama has admitted what we all already knew: Americans far prefer the Duchess of Cambridge to Michelle.

Congress

Sen. Harry Reid will not seek re-election
WASHINGTON (AP) — Senate Democratic Leader Harry Reid, the wily Nevadan who dominated the Senate for a decade from the minority to the majority and back again, announced Friday he will retire after five terms. Reid, 75, who shepherded key Obama administration initiatives including the president’s health care law, lost his role as majority leader — […]
Schock: Lincoln faced challenges too
Embattled Rep. Aaron Schock (R- Ill.) gave his farewell speech on the House floor Thursday, promising that it was “not the end of a story, but rather the beginning of a new chapter.” While his own trials are more of the “Downton Abbey” decor and Katy Perry concert variety, Schock likened this tough time to that […]
Boehner, Pelosi read mean tweets
Taking a cue from Jimmy Kimmel’s famous “Mean Tweets” series, House Speaker John Boehner (R-Ohio), House Minority Leader Nancy Pelosi (D-Calif.), Sen Bernie Sanders (I-Vt.) and House Majority Leader Kevin McCarthy (R-Calif.) got in on the fun and read some mean tweets about themselves in a video for the 2015 Radio & Television Correspondents Association […]
GOP blocks Warren's student loan plan
THE HILL — Senate Republicans on Wednesday blocked an effort by Sen. Elizabeth Warren (D-Mass.) to attach an amendment aimed at lowering student loan rates to the budget. Senators voted 46-53 against Warren’s amendment to the Republican budget resolution. Warren’s amendment would have allowed people with college loan debt to refinance at interest rates from […]
Rand really liked those 'Stand with Rand' trolls

During Ted Cruz's big announcement at Liberty University yesterday--which students were required to attend--some Rand Paul supporters decided to troll Cruz with some "Stand with Rand" shirts: