Madison Wickham, the co-founder of the Grandex media and commerce company, has noticed through sales of the company’s conservative-oriented clothing brand, Rowdy Gentleman, that young Republicans are more energized than ever in the run-up to Election Day.
“There is definitely overwhelming support for Mitt Romney and the GOP among our customer base,” Wickham said in an interview with The Daily Caller. “Our political product offering stems from the idea that it’s hard to find cool right-leaning t-shirts and accessories. Companies like Urban Outfitters do a great job of catering to a young liberal niche, and in the same way our political products are geared towards a youthful right-leaning niche.”
Rowdy Gentleman provides an array of shirts for those willing to wear tongue-in-cheek patriotic slogans, such as “America: Back to Back World War Champs” or Davy Crockett’s famous quote, “You may all go to Hell, and I will go to Texas.”
More topical “Romney for President” and “Mitt’s the Tits” t-shirts are also on offer.
“We have always operated under the idea that if we like something, our audience will like it,” Wickham said. “We started our political offering with the Reagan Bush ’84 campaign pocket tee, which has led to an array of products. After the success of these products, creating pro-Romney gear was a no-brainer.”