According to a new video released by Comedy Central, the key to either candidate winning the election is to secure the youth vote, and how best can Romney and Obama attract young voters? With humor, of course.
Though the narrator of the video addresses both Romney and Obama, he favors Obama’s jokes and seems to highlight only Romney’s blunders. For example, the narrator tells the candidates to display a “genuine sense of humor” after which the video displays a clip of Obama making a silly “spilled milk” joke, but then plays a clip of Romney making a pretty bad unemployment joke.
The video came as a result of research that Comedy Central did, partnering with TRU Insights and Insight Research, which found that humor was an important factor for how millennials responded to presidential candidates. The research found that not only were 60 percent of millennials planning to cast a ballot in November (which is approximately 50 million votes) but that the use of humor endears them to the candidate.
But leave it to Comedy Central to take this research and use it to create a video that props up the notoriously unfunny and stoic president.
In the video, the narrator directs the candidates, telling them to “keep foot out of mouth” and “don’t make light of serious issues.” Of course the video’s example of a bad joke about a serious issue would be Mitt Romney’s wisecrack about the unemployment rates: “I’m also unemployed.” Well, Mitt Romney may have made a bad joke about the nation’s unemployment, but Obama is the one who hasn’t done his job to lower unemployment rates.
The video also pokes fun at Mitt Romney’s “Big Bird” joke, hinting that it didn’t reflect a genuine sense of humor. The narrator says, “The Big Bird line; eh, kinda funny. Did you write that?”
The narrator also instructs the candidates to “take a joke,” explaining that “humor humanizes, and a well-timed joke at one’s own expense shows personality and self-awareness.” Again commending Obama’s humor, the video cuts to a clip of Obama saying, “For the first time, I’m releasing my official birth video,” for which the president received an uproarious response.
The narrator’s final piece of advice is to “stay up late” and “do an interview with a respected late night comedian.” As the video displays clips of both Romney and Obama on David Letterman’s show, Comedian Central finally seems to give Mitt Romney some credit for being lighthearted.
Nevertheless, the video obviously favors Obama as the funnier candidate. What isn’t funny, though, is the current economic state of America. Perhaps Obama should spend less time perfecting his jokes and more time doing his real job.