Even before the end of the second presidential debate a well-meaning comment from Mitt Romney about how as Governor of Massachusetts he had his staff seek out women to work in his administration and ended up with “binders full of women” who were qualified went viral with a tumblr and a facebook popping up almost immediately.
In response to a question from an ‘undecided’ audience member about women in the economy, Romney told a story about his first days in office as Governor.
“All of the applicants seem to be men,” Romney said, adding that his staff told him that almost all of the qualified applicants were men. “And I said well gosh, can’t we find some women who are also qualified?”
Romney explained that he made “a concerted effort” to find more women to work in his administration.
“I went to a number of women’s groups and I said can you help us find folks, and they brought us binders full of women.”
Romney said that he was “proud” to say that after he was fully staffed the University of New York did a survey of every state administration and “concluded that mine had more women in senior leadership positions.”
With no real zingers from from Tuesday evening’s debate, social media lovers threw their energy into creating and pushing a “binders full of women” meme.
Less than two hours after the seemingly innocuous after the comment the facebook page, which is clearly run by an Obama supporter, had more than 84,500 likes.
A tumblr of the same name had also garnered a large following, playing off popular memes like “Texts from Hillary” but also creating its meme of out of women and binders.
Update: The discussion about women in the economy was one for the 10 most tweeted about moments in the debate, though it was not in the top 5 making the socially viral binders full of women meme even more perplexing.