President Obama is doing all he can to secure his cool factor as of late, with appearances on The Late Show with David Letterman and a $40,000 per head fundraiser with Hollywood royalty Jay-Z and Beyoncé. But as if that wasn’t enough, it was discovered this week that pop icon Katy Perry will also go to bat for the president during a concert for his 30 Days to Victory event in Los Angeles on October 7.
With a dismal economy that has left 23 million Americans unemployed and a crowning piece of legislation that is unpopular with the general public (Obamacare), it’s no surprise that the president is forced to rely on the one tangible asset he had that propelled him to the presidency in 2008 – his image.
Yes, Mr. Cool is at it again making sure young voters are reminded that he wasn’t a staunchy old white Republican – he is still the Hawaii wave-crashing, Lil Wayne-listening, Al-Green singing, basketball-playing leader of the free world.
Since support for Obama among the 18-29 year-old voting block has waned since 2008, it’s no wonder he’s desperately trying to, for lack of a better phrase, “recapture his youth.”
Oh and get this – the Obama campaign must be fully aware of the depressing economic conditions for young people as the entrance fee for the Katy Perry event is a mere $44 for those under the age of 40. But for those fans and supporters who had the unfortunate experience of turning 41 before purchasing concert tickets? The price is a cool $250.