Zac Moffatt, digital director for Mitt Romney’s presidential campaign, argues that Obama’s digital team is running much the same playbook they did in 2008 — something he believes will give the Republicans an online edge in 2012.
“Obama’s campaign is still running their Facebook campaign like it’s 2008,” Moffatt tells Mashable when asked about Obama’s reputation as the “social candidate.” He compares the Democratic campaign to the historical rise and fall of successful technology companies.
“There’s a belief among the mainstream that in [digital politics], when someone is good at one iteration, they’ll be good at the next,” he says. “If that was the case, Google wouldn’t be adapting, and Microsoft and Xerox would still be running things.”
“I always feel that hubris of the Obama campaign is they look down on Republicans because they think we don’t understand how digital works.”
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