CHARLOTTE, NC – When President Barack Obama takes the stage Thursday night here at the Democratic National Convention he’ll not only be following Vice President Joe Biden, but a highly orchestrated three day messaging ballet designed to carefully manage the public’s view of his image and vision for the country.
Convention organizers have shipped in dozens of “hand picked” volunteer communicators with backgrounds in campaigns, on the hill or with PR agencies, one source said.
Volunteers are being given specific sets of media outlets that they will be responsible for – in addition to helping the big networks book surrogates each day, for instance, they will also act as concierges of sorts helping with even mundane logistic needs like internet access.
Booking of surrogates is being “tightly controlled,” a second Democrat said: each surrogate has been given an approved list of states whose media outlets they can do interviews with.
And each morning, top level campaign and party officials will be conducting one-on-one briefings with the big outlets to frame the day’s coverage.