Arguably the most memorable line from Paul Ryan’s 2012 RNC Convention speech was when he said, “College graduates should not have to live out their 20s in their childhood bedrooms, staring up at fading Obama posters and wondering when they can move out and get going with life.” At least, that’s the line that the millennial generation will remember most, and Republican Super PAC Crossroads Generation has capitalized upon this hard-hitting Obama attack from Ryan in the form of a new ad titled, “The Poster.”
The dramatic, visual and mostly silent ad follows the life of child born in 1990 who became enamored with President Obama in 2008. Viewers follow the young man’s life via the transformation of the room in his parents’ house – a nursery converts to a young boy’s room littered with toys, then a teen’s room with trophies and Ford Mustang poster, and finally a young college student’s room appears with a computer and “congrats grad” sign hanging above his desk. In the year “2008” a “Change we can believe in” poster featuring an image of President Obama, appears on the boy’s wall.
Between the years 2008 and 2012, the boy’s room appears to be unoccupied, but the posters remains, as viewers hear clips of unidentified reporters talking about the failed economy under President Obama. “College tuition spiking, just as young graduates are unable to find work, to pay it off,” said one male reporter and another female voice is heard saying, “Unemployment for 20-24 year- olds – it’s around 17 percent.”
In “2012,” moving boxes appear and the young man enters him room on his cellphone and is heard saying, “Yeah I’m living with my parents again. I don’t know- there’s just no jobs out there. I’ve been doing this since graduation and I can’t do this for four more years.”
He then removes the poster and the ad concludes.
The ad, though months in the making, couldn’t have been released at a more opportune time as Ryan’s poster comment resonated with the younger generation of Obama voters who have become increasingly disillusioned with their harbinger of “hope and change.”