Political slogans lend themselves well to the quick-hit style of Twitter conversation. #WeBuiltIt is already a hashtag that’s been popularized since Republicans and Mitt Romney’s campaign seized on comments made by President Barack Obama suggesting business owners had assistance from their communities and government in building their companies.
On Tuesday, when Republicans meet in Tampa, Florida for the second day, the theme will be “We Built It.” Observers can expect party stalwarts to post a hurricane of tweets employing the #WeBuiltIt hashtag, particularly on that day.
During a press call this morning, Romney Campaign Strategist Russ Schriefer laid out the overarching messages for each day of the four-day event next week. “We can do better” is the phrase for Monday, while Wednesday’s middle class agenda focus will be labeled “We can change it.” The wrap-up on Thursday will be marked by the “We believe in America” theme. Most likely, all of these will be turned into hashtags for quick Twitter dissemination.
The Romney camp and GOP may also generate some digital buzz via Olympians who will be attending and speaking. Kimberly Rhode, a 2012 women’s skeet shooting gold medalist will be among the three speakers who no doubt will highlight Romney’s experience running the Organizing Committee for the 2002 Salt Lake City Winter Olympics. This is an event during which they’ll be allowed to tweet without restrictions from the International Olympic Committee.