It may be considered ironic the way the youth’s attitude toward President Obama has changed so drastically in less than four years. Even the YouTube sensation known as “Obama girl” said she is “not as excited” this time around and will keep her vote to herself.
This change may be also seen in the shifting of the social media tide, and it could very well influence the youth vote this November.
This youth vote realignment is evidenced in a viral new video that parody’s a current hit song. A spin off of the Top 40 song, “Somebody That I Used to Know” by Gotye, these disappointed voters represent the growing number of youths who are no longer enamored by the president’s promises of change. The young man and woman in the video sing about their disappointment with high unemployment, Obama’s use of predator drones and his failed promise to close Guantanamo Bay.
What a stark contrast from the anthems sung by school children in 2009.
This is not to say the youth vote now favors of Gov. Mitt Romney – just because they are no longer under the Obama spell does not mean they’ve come to their senses entirely. Romney and his new running mate, Rep. Paul Ryan (R-WI), will have a steep hill to climb in order to ensure the votes necessary to win.
The Top Conservatives on Twitter (TCOT) are leading the charge in this battle. Republicans Tweet more than Democrats in Washington, D.C., and conservatives in general have more retweets and replies than liberals. Coming from a time four years ago when Obama was the most followed figure on Twitter, that’s pretty good progress. He still holds the number 6 spot on the most-followed list, but he’s sandwiched between Britney Spears and Shakira. Interpret that as you will.
Most Facebook users are between the ages of 18 – 25, the precise demographic that is vital for victory in November. Millions of these potential voters receive more news updates from their friends on Twitter than they do a mainstream media network. YouTube is also a huge component in the increasingly techno-savvy generation of young voters. We cannot win an election based on hashtags and “likes” – but it certainly can’t hurt.
With the influx of “I did build this” posters, YouTube videos and disillusioned Facebook statuses about the presidential race, it could mean the end of the “Yes we can” fairy tale. One can only #hope for a presidential #chage this November.
Don’t quite understand the music video parody? Perhaps watching Gotye’s original version may help to add context. Click here to watch.