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The business of being Marco Rubio is booming

Marco Rubio may be slipping down the shortlist of potential Mitt Romney running mates. But Rubio Inc. has been booming.

The vice presidential buzz surrounding the Florida Republican has helped put his new memoir on The New York Times’s best-seller list, creating a windfall that could potentially wipe out the senator’s personal debt. Coffers for his campaign committee and leadership PAC also have become flush with cash in recent months — he’s seen a 50 percent uptick in donations.

And just as it seemed his vice presidential star was dimming, prominent Republicans, including Jeb Bush, Rudy Giuliani and Iowa Gov. Terry Branstad, began promoting Rubio, keeping his name in the mix, and in the media, as Romney’s possible No. 2.

“Obviously, if it was offered to him, he’d jump at it. On the other hand, I think being in the mix, being talked about in terms of his own future political ambitions is important … because he’s looking beyond 2012,” said Philip Williams, a political science professor at the University of Florida.

“If Republicans lose in 2012, then being in the mix, being talked about and promoted, that could certainly help him in 2016.”
Read more at Politico


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