The University of Minnesota-Duluth (UMD) is supporting an ad campaign aimed toward reaching “racial justice” through raising awareness about “white privilege” in society. The project is titled the Un-Fair Campaign, referring to white privilege as unfair, and features online videos, billboards, and lectures held on campus.
The Un-Fair Campaign PSA video features multiple white men and women explaining the nature of white privilege, their remarks stenciled in black on their faces. One white male declares, “society was setup for us, and our silence keeps it in place.”
UMD’s Chancellor Lendley Black openly supports the campaign, explaining to students in an e-mail that he aimed to “create an inclusive campus climate for all” with the campaign’s components. Un-Fair is also backed by liberal organizations like the NAACP, YWCA, and The League for Woman Voters.
However, Campus Reform reports that it has obtained exclusive documents showing “that students on campus have expressed outrage over the administration’s support of the racially-charged campaign.” According to the documents, an unnamed student sent Black an e-mail that characterized the Un-Fair Campaign as “only making people more racist on both sides.”
One Un-Fair on-campus event featured a presentation by Tim Wise, author of Dear White America, who pegs himself as an “anti-racist” and once said in a speech about racism that “banks have done more harm than the 9/11 attacks.”
See the Un-Fair Campaign PSA video below: