As of Wednesday this week, first lady Michelle Obama has her own account on Pinterest, a social media site that advertises itself as an “online pinboard.” The site allows users to save and share links and images of everything from food and fashion to crafts and home decor.
The first lady’s Pinterest account is run by the staff of the 2012 Obama campaign and the staff members are using the site to fundraise for her husband’s reelection campaign. Particularly, an Obama family portrait “pinned” by the first lady has a link to a Father’s Day-themed donation page.
Currently, Michelle Obama’s page features personal photos of her family, one of which shows the president and his first lady kissing. Michelle signs the photos on the site herself, complete with her own captions and initials.
Within only one hour of it’s launch, Mrs. Obama’s Pinterest page accumulated more than 100 followers. She follows in the footsteps of Ann Romney, who started her own Pinterest account back in February.
The first lady’s Pinterest account is another effort of the Obama campaign to use social media to gain support, raise money, and forge a personal connection with the American public.