Now, the team is rewarding that loyalty in impressive fashion — with an augmented reality app that lets fans virtually try on and snap photos with the team’s Super Bowl rings and trophy.
Using augmented reality to share championship glory with supporters appears to be a sports world first, and is certainly new ground for an NFL team. Fans can pose and snap photos with the franchise’s four Super Bowl rings — including its most recent, from earlier this year — and with the legendary Vince Lombardi Trophy.
Fans are then encouraged to share their photos via Facebook and Twitter for possible prizes and inclusion onGiants.com and the team’s official Facebook Page. The team’s players will be presented their physical rings at a private Wednesday night ceremony.
“We’re really trying each day and each week to figure out how to use social media as it grows and evolves to let us communicate and touch fans in a more meaningful way than they ever have before,” Giants CMO Mike Stevens told Mashable in an interview.
To get started, download GoldRun, a free app for Android andiOS. After logging in, find the featured New York Giants image and click the camera icon. Then scroll through the four ring options and one trophy option to project them onto your photo. Use pinch gestures to shrink or enlarge the image, find a good pose, and take your shots.
Read more at Mashable.