‘THE AVENGERS’ NOW BIGGEST OPENER! Shocking $200M Record Domestic Weekend: Expecting $642M Global From First 12 Days

It’s now official — Marvel’s The Avengers is a monster worldwide hit for Disney in 2D, Digital 3D, RealD, and IMAX 3D theaters. The studio says 52% saw it in 3D, 40% in traditional 3D, 8% in IMAX, and 4% on premium large format. Exit polls showed the actioner attracted a four-quadrant audience with 50% over age 25 and 50% under 25, while 60% were male and 40% female. Also 55% were couples, 24% families, and 21% teens. Hollywood couldn’t be happier because it kicks off the all-important Summer 2012 movie season with sensational numbers. Avengers lived up to its billing as the ‘Superhero Team-Up Of A Lifetime’ by featuring all-in-one pic the iconic Marvel figures Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye, Black Widow, and Nick Fury.

Disney says it’s looking at a record $69.7M grosses for Saturday after making $80.5M Friday (including $18.7M midnights) from 4,349 U.S. and Canadian locations, including 3,364 plays in 3D. Studio confirms it’s on track to shatter the domestic weekend opening record with $200.3M. (Warner Bros’ 3D Harry Potter And The Deathly Hallows Part 2 finale used to hold that record with $169M.) I believe Disney is being overly conservative and the final figure will exceed that since Avengers should make over $50M on Sunday. (And I thought SNL Kagan’s report predicting that $200M domestic debut before the weekend was nuts. Not now…) Disney reports international gross is now $441.5M. The worldwide total is already $641.8M after playing almost everywhere around the globe for the past 12 days including Friday in Russia ($17.9M) and Saturday in China ($17.4M). Jeremy Renner (Hawkeye) went to the Beijing Film Festival to help open the film Saturday. One more thing to keep in mind: Avengersaccumulated a massive foreign number without opening yet in the major market of Japan. Globally, IMAX Avengers grossed $21.1+M this weekend and the global IMAX cume will be approx $31.2M as of Sunday night. IMAX Avengers brought in $6.1 mil internationally (which includes an amazing first day gross in China of $1.1M) on 174 digital-only locations. In North America IMAX had one big issue: it ran out of seats to sell. Avengers grossed $15+M domestically on 275 digital-only IMAX screens, which looks to be a virtual tie with the Harry Potter finale for the highest grossing opening weekend in IMAX’s history. It reports 17 of the top 20 engagements in North America playing the film were IMAX runs, and 110 domestic IMAX locations established a new opening Saturday record.

The global pressure was on because Avengers is the first Marvel Studios film from The Walt Disney Studios which took over marketing and distribution duties from Paramount. Disney CEO/President Bob Iger bought the comics entertainment company for $4 billion in 2009. Paramount still gets marquee credit and a portion of the fees. (I’m told that when Disney bought the distribution of Avengers and Iron Man 3, Paramount was paid a minimum of $115M. It gets the higher of the $115M or the combination of its 8% fee on Avengers, plus 9% on next years Iron Man 3. “Looks like there will be overages!” a Paramount exec told me excitedly Sunday. Paramount also kept the pay rights as part of the deal so Avengers will debut on Epix.) Why did this superhero actioner do so well at the box office? As one of my commenters succinctly summarizes: “Note to Hollywood: This is what happens when you let comic fans do comic book movies. Joss Whedon knocked it out of the park. The right mix of humor without camp, special effects without overusage, and action with good script. Having actors who like and/or know the characters doesn’t hurt either. Props to the casting folks.

Read more at Deadline Hollywood.

Comments

Polititainment

Stewart wants to move 'home' to England

Jon Stewart is having second thoughts about the whole “American independence from Britain” thing.

Colbert: Obama is stealing Bush's lines

Colbert observed Monday night that some of Obama's recent comments on ISIS and Iraq seem a little familiar.

Liberal lobbying firm makes ‘Bibi-Yoncé’

If you’ve ever thought that the complexities of the Israeli-Palestinian conflict reminded you a lot of a Beyoncé song, liberal Middle East lobbying group J Street has the internet campaign for you!

Bush's cool reaction to 'Scandal'

Judy Smith, former special assistant and deputy press secretary to President George H.W. Bush and inspiration for "Scandal" main character Olivia Pope, spoke to an art and commerce conference Friday about Bush's reaction to the storyline of the ABC series.

Actress wants more female politicians

In an interview with Politico, Davis spotlighted a recently released study that found only 10 percent of politicians in films in the world are played by female actors, which was completed in part by the Geena Davis Institute on Gender in the Media.

White House

Holder resigns with 26 percent approval rating, making him third least popular Obama cabinet member

Attorney General Eric Holder’s dismal 26 percent approval rating as he steps down from his duties still leaves him as only the third least popular Obama administration official to resign.

Barack Obama doesn’t celebrate National Coffee Day. He celebrates tee time.

Look. We get it. The president gave his coffee salute, The Semper Latte, just days ago, recent enough to use for National Coffee Day jokes from dusk 'til decaf. But aren't we missing an opportunity here?

U.S. Grants $450M to Community Colleges To Link Job Training To Employers
WASHINGTON (AP) — Vice President Joe Biden announced almost a half-billion dollars of grants Monday to community colleges working with employers on job training. Linking training to industry demand is key to the Obama administration’s strategy for improving wages and reducing unemployment. Massasoit Community College in Massachusetts and Wisconsin’s Chippewa Valley Technical College received the […]
WH: Secret Service’s ‘task is incredible’
THE HILL – The White House said Sunday it remained confident in the Secret Service despite news that the agency didn’t realize for five days that bullets had hit the White House in a 2011 shooting incident. “I know the Secret Service is on top of this and they will take every necessary step to correct […]
Even hardcore left states don’t believe Obama is doing a good job
President Obama is facing more bad approval ratings, but this time they are coming from states that used to be his biggest fans. Just 39 percent of registered voters in New York responded to a new Marist College poll that they believed Obama was doing an “excellent” or “good” job. This is the lowest level […]

Congress

McCain: Rand Paul 'trusts me' in military matters

McCain thinks he would wield a great deal of influence over a potential President Paul, “particularly on the military side of things.”

Rep introduces bill to ban porn on gov. computers
Most people wouldn’t think to browse porn at work, but then again, most people aren’t federal employees. Earlier this year it was discovered that one EPA official had been browsing pornography for two to six hours a day while at work and now Rep. Mark Meadows, (R-N.C.) has introduced a bill explicitly “prohibit[ing] the access […]
DWS repeated 'back of his hand' line
Apparently when Democratic National Committee Chairwoman Debbie Wasserman Schultz finds a phrase she likes she is going to repeat it, no matter how offensive. For the second time within the past month, footage of the DNC chairwoman has surfaced in which she accused a Republican governor of giving women “the back of his hand.” Republican Super […]
Twitter squashes Schumer's tribute to Eric Holder

One could see how Schumer's simile may have been a stretch. Twitter certainly did.

Lawmakers take in $608 per hour for time in D.C.
THE HILL – Congress will be in session for only eight days during a 102-day span between Aug. 1 and Nov. 12, when lawmakers are set to return for a lame-duck session after the elections. Because the annual salary for members of the House is $174,000, their hourly wage for those eight days amounts to $608 […]