‘THE AVENGERS’ NOW BIGGEST OPENER! Shocking $200M Record Domestic Weekend: Expecting $642M Global From First 12 Days

It’s now official — Marvel’s The Avengers is a monster worldwide hit for Disney in 2D, Digital 3D, RealD, and IMAX 3D theaters. The studio says 52% saw it in 3D, 40% in traditional 3D, 8% in IMAX, and 4% on premium large format. Exit polls showed the actioner attracted a four-quadrant audience with 50% over age 25 and 50% under 25, while 60% were male and 40% female. Also 55% were couples, 24% families, and 21% teens. Hollywood couldn’t be happier because it kicks off the all-important Summer 2012 movie season with sensational numbers. Avengers lived up to its billing as the ‘Superhero Team-Up Of A Lifetime’ by featuring all-in-one pic the iconic Marvel figures Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye, Black Widow, and Nick Fury.

Disney says it’s looking at a record $69.7M grosses for Saturday after making $80.5M Friday (including $18.7M midnights) from 4,349 U.S. and Canadian locations, including 3,364 plays in 3D. Studio confirms it’s on track to shatter the domestic weekend opening record with $200.3M. (Warner Bros’ 3D Harry Potter And The Deathly Hallows Part 2 finale used to hold that record with $169M.) I believe Disney is being overly conservative and the final figure will exceed that since Avengers should make over $50M on Sunday. (And I thought SNL Kagan’s report predicting that $200M domestic debut before the weekend was nuts. Not now…) Disney reports international gross is now $441.5M. The worldwide total is already $641.8M after playing almost everywhere around the globe for the past 12 days including Friday in Russia ($17.9M) and Saturday in China ($17.4M). Jeremy Renner (Hawkeye) went to the Beijing Film Festival to help open the film Saturday. One more thing to keep in mind: Avengersaccumulated a massive foreign number without opening yet in the major market of Japan. Globally, IMAX Avengers grossed $21.1+M this weekend and the global IMAX cume will be approx $31.2M as of Sunday night. IMAX Avengers brought in $6.1 mil internationally (which includes an amazing first day gross in China of $1.1M) on 174 digital-only locations. In North America IMAX had one big issue: it ran out of seats to sell. Avengers grossed $15+M domestically on 275 digital-only IMAX screens, which looks to be a virtual tie with the Harry Potter finale for the highest grossing opening weekend in IMAX’s history. It reports 17 of the top 20 engagements in North America playing the film were IMAX runs, and 110 domestic IMAX locations established a new opening Saturday record.

The global pressure was on because Avengers is the first Marvel Studios film from The Walt Disney Studios which took over marketing and distribution duties from Paramount. Disney CEO/President Bob Iger bought the comics entertainment company for $4 billion in 2009. Paramount still gets marquee credit and a portion of the fees. (I’m told that when Disney bought the distribution of Avengers and Iron Man 3, Paramount was paid a minimum of $115M. It gets the higher of the $115M or the combination of its 8% fee on Avengers, plus 9% on next years Iron Man 3. “Looks like there will be overages!” a Paramount exec told me excitedly Sunday. Paramount also kept the pay rights as part of the deal so Avengers will debut on Epix.) Why did this superhero actioner do so well at the box office? As one of my commenters succinctly summarizes: “Note to Hollywood: This is what happens when you let comic fans do comic book movies. Joss Whedon knocked it out of the park. The right mix of humor without camp, special effects without overusage, and action with good script. Having actors who like and/or know the characters doesn’t hurt either. Props to the casting folks.

Read more at Deadline Hollywood.

Comments

Polititainment

Michael Bay might direct Benghazi movie

Bay, who has spent the last several years gaining popularity for his "Transformers" films, is reportedly in talks to direct the Benghazi film "13 Hours," according to the Hollywood Reporter.

Holder wants Denzel to play him in movie

Holder spoke to The Hill about Hollywood and politics while at an event at the Washington Ideas Forum Wednesday that was hosted by The Aspen Institute and The Atlantic.

'Rival Survival' premiering Wednesday

Senators Jeff Flake (R-Ariz.) and Martin Heinrich (D-N.M.) are getting ready to show America their bipartisan fire-starting skills on "Rival Survival," a reality show starring tho lawmakers that premiers Wednesday night on the Discovery Channel.

Lovitz has a field day with Hillary

Before Hillary Clinton's jobs comment is swept aside as a minor whoopsie, a few words from Jon Lovitz.

John Oliver has some ideas for the FDA

Some people want more nutrition information on food labels--but who really understands those labels anyway?

White House

Russian hackers broke into the White House network

Hackers with suspected ties to the Russian government recently broke into the White House’s unclassified computer network, the Washington Post reported Tuesday night.

Obama is withholding over 15,000 Fast and Furious documents

President Obama claimed executive privilege to withhold over 15,000 documents relating to Operation Fast and Furious, including nearly 20 emails sent between Attorney General Eric Holder and his wife.

White House fence jumper charged with assault
WASHINGTON (AP) — The 23-year-old Maryland man who climbed over the White House fence Wednesday night has been charged with felonies for assaulting two police dogs and making threats, the Secret Service said Thursday. Dominic Adesanya of Bel Air, Maryland, is in custody of the U.S. Marshals Service for previous outstanding warrants, Secret Service spokesman Brian Leary said. […]
President Obama, unpaid bills and the curious editing of the White House transcript
President Obama, some unpaid bills and a curiously “inaudible” section of the White House recording of a speech — that’s how all good stories start, right? While at a Democratic National Committee fundraiser in Chicago, Obama cracked a joke about the “unpaid bills” at his home. The joke was reported by the White House Press […]
Secrecy shrouds how the Obamas cook their chicken wings

Now it seems the Obamas are tight-lipped even about their eating habits.

Congress

Justin Amash envisions a libertarian Congress

Rep. Justin Amash, the libertarian congressman from Michigan, knows that Congress is far from libertarian. But someday, he thinks that might change.

Rand Paul: The GOP's image ‘sucks’

Rand Paul didn’t mince words about the GOP.

Small college's students thrown into 2014 election

Young people tend not to engage much in the humdrum local politics that go into midterm elections. But what if it’s happening literally in their own backyard?

GOP senator: 'Sorry the government's so f***ed'

Sen. Lindsey Graham (R-S.C.) made some self-deprecating jokes and colorful remarks about the state of the government during a recent private gathering, per a recording provided to CNN by South Carolina Democrats.

Top lawmaker's Ebola claim

A leading House Republican says he is aware of information that points to the United States eventually receiving non-U.S. Ebola patients for treatment.