‘THE AVENGERS’ NOW BIGGEST OPENER! Shocking $200M Record Domestic Weekend: Expecting $642M Global From First 12 Days

It’s now official — Marvel’s The Avengers is a monster worldwide hit for Disney in 2D, Digital 3D, RealD, and IMAX 3D theaters. The studio says 52% saw it in 3D, 40% in traditional 3D, 8% in IMAX, and 4% on premium large format. Exit polls showed the actioner attracted a four-quadrant audience with 50% over age 25 and 50% under 25, while 60% were male and 40% female. Also 55% were couples, 24% families, and 21% teens. Hollywood couldn’t be happier because it kicks off the all-important Summer 2012 movie season with sensational numbers. Avengers lived up to its billing as the ‘Superhero Team-Up Of A Lifetime’ by featuring all-in-one pic the iconic Marvel figures Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye, Black Widow, and Nick Fury.

Disney says it’s looking at a record $69.7M grosses for Saturday after making $80.5M Friday (including $18.7M midnights) from 4,349 U.S. and Canadian locations, including 3,364 plays in 3D. Studio confirms it’s on track to shatter the domestic weekend opening record with $200.3M. (Warner Bros’ 3D Harry Potter And The Deathly Hallows Part 2 finale used to hold that record with $169M.) I believe Disney is being overly conservative and the final figure will exceed that since Avengers should make over $50M on Sunday. (And I thought SNL Kagan’s report predicting that $200M domestic debut before the weekend was nuts. Not now…) Disney reports international gross is now $441.5M. The worldwide total is already $641.8M after playing almost everywhere around the globe for the past 12 days including Friday in Russia ($17.9M) and Saturday in China ($17.4M). Jeremy Renner (Hawkeye) went to the Beijing Film Festival to help open the film Saturday. One more thing to keep in mind: Avengersaccumulated a massive foreign number without opening yet in the major market of Japan. Globally, IMAX Avengers grossed $21.1+M this weekend and the global IMAX cume will be approx $31.2M as of Sunday night. IMAX Avengers brought in $6.1 mil internationally (which includes an amazing first day gross in China of $1.1M) on 174 digital-only locations. In North America IMAX had one big issue: it ran out of seats to sell. Avengers grossed $15+M domestically on 275 digital-only IMAX screens, which looks to be a virtual tie with the Harry Potter finale for the highest grossing opening weekend in IMAX’s history. It reports 17 of the top 20 engagements in North America playing the film were IMAX runs, and 110 domestic IMAX locations established a new opening Saturday record.

The global pressure was on because Avengers is the first Marvel Studios film from The Walt Disney Studios which took over marketing and distribution duties from Paramount. Disney CEO/President Bob Iger bought the comics entertainment company for $4 billion in 2009. Paramount still gets marquee credit and a portion of the fees. (I’m told that when Disney bought the distribution of Avengers and Iron Man 3, Paramount was paid a minimum of $115M. It gets the higher of the $115M or the combination of its 8% fee on Avengers, plus 9% on next years Iron Man 3. “Looks like there will be overages!” a Paramount exec told me excitedly Sunday. Paramount also kept the pay rights as part of the deal so Avengers will debut on Epix.) Why did this superhero actioner do so well at the box office? As one of my commenters succinctly summarizes: “Note to Hollywood: This is what happens when you let comic fans do comic book movies. Joss Whedon knocked it out of the park. The right mix of humor without camp, special effects without overusage, and action with good script. Having actors who like and/or know the characters doesn’t hurt either. Props to the casting folks.

Read more at Deadline Hollywood.

Comments

Polititainment

Oliver beats Supreme Court's camera ban
Comedian John Oliver is sick of the Supreme Court ban on cameras in the court room and the ridiculous ways it makes television news stations have to cover those cases. But all hope is not lost. “What happens at the Supreme Court is way too important not to pay attention to and yet the ban […]
Stewart and Colbert go after 'Fangate'

Both Jon Stewart and Stephen Colbert had a field day with “Fangate” Thursday night.

O'Reilly v Stewart on 'white privilege'

Jon Stewart had one goal in bringing Bill O’Reilly on his show Tuesday evening: "I want you to admit that there is such a thing as white privilege."

Galifianakis gives Obama a nickname
Zach Galifianakis once came up with a very special nickname for President Obama, he recounted on “The Daily Show” Tuesday night. It all started when Galifianakis came to the White House to film the Emmy-winning “Between Two Ferns” episode to promote Obamacare. “Before we went to interview the president, I ate in the White House […]
Stewart covers atrocious Dem candidate

In New York’s 11th Congressional district, Democrats need to defeat Rep. Michael G. Grimm, who is facing 20 federal charges and was once caught on camera threatening to throw a reporter off a balcony. So you might think this race would be a walk in the park for them—until you meet their incredibly terrible candidate.

White House

Obama reveals his favorite Supreme Court decision

President Obama dished on his favorite Supreme Court decision during his presidency, and it wasn’t either of his interviewer’s top guesses.

Poll: Obama less ‘effective’ at ‘managing basic functions’ of government than George W. Bush
Since his popularity and approval ratings began to slide during his second term, former President George W. Bush has served as a scapegoat for Democrats and current President Obama. Bush’s name has been invoked with almost every negative event that has come America’s way. But it seems that the “blame Bush” strategy hasn’t made the […]
Obama names Ron Klain the Ebola ‘czar’ as precautions expand

WASHINGTON (AP) — President Barack Obama turned to a trusted adviser to lead the nation's Ebola response on Friday as efforts to clamp down on any possible route of infection from three Texas cases expanded, reaching a cruise ship at sea and multiple airline flights.

Barack Obama’s credit card gets declined, leaving Michelle with the bill

Even being the president of the United States does not save you from everyone’s nightmare: the shame of having your credit card declined in public.

Christie’s daughter groans at the idea of her dad running for president

New Jersey Gov. Chris Christie's (R) kids aren’t all on board with his possible run for the White House.

Congress

Udall struggles to think of his favorite books

Sen. Mark Udall (D-Colo.) seemed a bit rattled in his recent interview with ABC 7 News.

Rand Paul: W.H. hasn’t accurately described Ebola
Sen. Rand Paul (R-Ky.) told Bloomberg politics he believes that the White House has been inaccurately depicting the risks of contracting Ebola. “I think from the very beginning they haven’t been completely forthright with us,” said Paul. “They’ve so wanted to downplay this that they really I don’t think have been very accurate in their […]
Rand Paul doesn't want to 'turnip for what'
Sorry Michelle. It doesn’t look like Sen. Rand Paul (R-Ky.) wants to “turnip for what.” Paul let the first lady know about his first stop in New Hampshire Thursday on Twitter. The likely presidential hopeful went from the plane to the Dunkin’ Donuts and snapped a photo. Just arrived in Manchester, New Hampshire. First stop: @DunkinDonuts cc: […]
Americans could face $15B in new internet taxes
If Senate Democrats don’t take up the Permanent Internet Tax Freedom Act before the end of the year, American internet users could be looking at nearly $15 billion in additional taxes, a new study found. The Internet Tax Freedom Act, passed during the 1990s, prevents state and local governments from taxing people for access to the […]
Rand Paul talks with NAACP in Ferguson
Sen. Rand Paul (R-Ky.) met with black leaders in Missouri Friday and urged them to use the “ballot box” not riots in the street to try and make a change. Paul headed to Ferguson, the location of another police shooting, for a 45-minute “listening session” with a group of 20 local black leaders, including pastors, local business […]