‘THE AVENGERS’ NOW BIGGEST OPENER! Shocking $200M Record Domestic Weekend: Expecting $642M Global From First 12 Days

It’s now official — Marvel’s The Avengers is a monster worldwide hit for Disney in 2D, Digital 3D, RealD, and IMAX 3D theaters. The studio says 52% saw it in 3D, 40% in traditional 3D, 8% in IMAX, and 4% on premium large format. Exit polls showed the actioner attracted a four-quadrant audience with 50% over age 25 and 50% under 25, while 60% were male and 40% female. Also 55% were couples, 24% families, and 21% teens. Hollywood couldn’t be happier because it kicks off the all-important Summer 2012 movie season with sensational numbers. Avengers lived up to its billing as the ‘Superhero Team-Up Of A Lifetime’ by featuring all-in-one pic the iconic Marvel figures Iron Man, The Incredible Hulk, Thor, Captain America, Hawkeye, Black Widow, and Nick Fury.

Disney says it’s looking at a record $69.7M grosses for Saturday after making $80.5M Friday (including $18.7M midnights) from 4,349 U.S. and Canadian locations, including 3,364 plays in 3D. Studio confirms it’s on track to shatter the domestic weekend opening record with $200.3M. (Warner Bros’ 3D Harry Potter And The Deathly Hallows Part 2 finale used to hold that record with $169M.) I believe Disney is being overly conservative and the final figure will exceed that since Avengers should make over $50M on Sunday. (And I thought SNL Kagan’s report predicting that $200M domestic debut before the weekend was nuts. Not now…) Disney reports international gross is now $441.5M. The worldwide total is already $641.8M after playing almost everywhere around the globe for the past 12 days including Friday in Russia ($17.9M) and Saturday in China ($17.4M). Jeremy Renner (Hawkeye) went to the Beijing Film Festival to help open the film Saturday. One more thing to keep in mind: Avengersaccumulated a massive foreign number without opening yet in the major market of Japan. Globally, IMAX Avengers grossed $21.1+M this weekend and the global IMAX cume will be approx $31.2M as of Sunday night. IMAX Avengers brought in $6.1 mil internationally (which includes an amazing first day gross in China of $1.1M) on 174 digital-only locations. In North America IMAX had one big issue: it ran out of seats to sell. Avengers grossed $15+M domestically on 275 digital-only IMAX screens, which looks to be a virtual tie with the Harry Potter finale for the highest grossing opening weekend in IMAX’s history. It reports 17 of the top 20 engagements in North America playing the film were IMAX runs, and 110 domestic IMAX locations established a new opening Saturday record.

The global pressure was on because Avengers is the first Marvel Studios film from The Walt Disney Studios which took over marketing and distribution duties from Paramount. Disney CEO/President Bob Iger bought the comics entertainment company for $4 billion in 2009. Paramount still gets marquee credit and a portion of the fees. (I’m told that when Disney bought the distribution of Avengers and Iron Man 3, Paramount was paid a minimum of $115M. It gets the higher of the $115M or the combination of its 8% fee on Avengers, plus 9% on next years Iron Man 3. “Looks like there will be overages!” a Paramount exec told me excitedly Sunday. Paramount also kept the pay rights as part of the deal so Avengers will debut on Epix.) Why did this superhero actioner do so well at the box office? As one of my commenters succinctly summarizes: “Note to Hollywood: This is what happens when you let comic fans do comic book movies. Joss Whedon knocked it out of the park. The right mix of humor without camp, special effects without overusage, and action with good script. Having actors who like and/or know the characters doesn’t hurt either. Props to the casting folks.

Read more at Deadline Hollywood.

Comments

The Daily Show on 'mixed marriages'

The Daily Show has braved one of the great dilemmas of our politicized generation: dating outside your political party.

The Daily Show defends 'manspreading'

“Manspreading”: The defining male rights movement of our generation!

Nancy Grace battles Dr. Drew on pot

Oh, Nancy. Just weeks after gracing the internet with her marijuana debate with 2 Chainz, she's served up another delightful bit of TV: her appalled reaction to discovering that fellow HLN star Dr. Drew is on the 2 Chainz side of this argument.

Stewart: 'Drones love Obama'
Jon Stewart couldn’t stop laughing about the drone found at the White House early Monday morning. A small drone crashed on the White House lawn around 3 a.m. and after several hours in lockdown, Secret Service determined that it did not pose a threat. “Of course it didn’t pose a threat. Drones love Obama. He’s like a one […]
Jonathan Gruber raps to MIT students

If you’ve been dying to see Jonathan Gruber, who credited the “stupidity of the American voter” with passing Obamacare, strip down to his undershirt and rap about economics, today is your lucky day!

White House

Biden: ‘The past six years have been really, really hard for this country,’ ‘tough for our party’

Vice President Joe Biden has a lot of singular qualities—he kills it with the ladies, for example, and is always down for a good ball joke.

HuffPo blogger Obama tells Dems to ‘Get informed, not by reading the Huffington Post’
President Obama offered some pretty ironic advice at the House Democrats annual retreat Thursday. According to The Hill, Obama told his fellow Democrats to hold their fire while the administration works on trade deals that several liberal lawmakers have expressed opposition to. “Keep your powder dry,” he said. How did he suggest doing that? “Get […]
White House: Scrapped 529 plan will still be in budget because it has already been sent to the printers
That awkward moment when even the President of the United States can’t get a print shop to make a small change for him… Just one day after the White House announced that it had caved to political pressure and would not be taxing the 529 college savings plan,  officials also had to admit that this […]
VP Biden appears on ‘The Ellen DeGeneres Show’ to get ask young people to sign up for Obamacare
With three weeks to go until the Obamacare deadline to purchase insurance, the Obama administration is pulling out all the stops to encourage young people to sign up.  The renewed push included a stop by Vice President Joe Biden on “The Ellen DeGeneres Show” Monday so he could appeal to moms who are good at […]
Small drone crashes at White House complex, origin unclear
WASHINGTON (AP) — A small drone flying at low altitude crashed into the White House complex before dawn Monday, the Secret Service said. President Barack Obama was not at home and the White House said it did not pose a security threat. The crash prompted an immediate lockdown of the White House grounds until officials […]

Congress

Dems escort reporters to bathroom at retreat
Why do Democrats always want to escort reporters to the restroom? Or at least it sure seems that way. The latest incident comes from the House Democrats annual retreat where Politico reports that reporters were required to have a staff members escort them when going to the bathroom or to the lobby during Vice President Joe Biden’s […]
Rubio wants permanent NSA spying law

For Senator Marco Rubio (R- Fla.) reauthorizing government spying isn't quite enough--he wants to permanently enshrine it in law.

Cornyn to Lynch:'You're not Eric Holder, are you?'
Sen. John Cornyn (R-Texas) bluntly asked the only question that seemed to be on every Republican’s mind Wednesday at Loretta Lynch’s confirmation hearing to be the next attorney general. “You’re not Eric Holder, are you?” Cornyn asked. “No, I’m not,” Lynch replied. “I will be myself. I will be Loretta Lynch [if confirmed.]“   Cornyn said […]
Cruz bill would punish IRS targeting with jailtime

Ted Cruz wants IRS employees guilty of targeting to be the ones forking over their money, this time -- and that's at the very least.