Last week The Atlantic published an article on microtargeting and what your interests and consumer habits say about your political ideology and your likeliness to vote. The Atlantic’s article featured data provided by TargetPoint Consulting.
Red Alert contributor Eric Wilson analyzed the article yesterday and explained the implications of companies and political organization’s relatively new ability to pinpoint your interest.
Based on the information you unknowingly share about yourself every time you visit a website or make a purchase, advertisers and political microtargeters have a good idea of which political party you support and how likely you are to vote.
I took the data from TargetPoint’s amazing infographs (nerdalert) and made a list of ways to know you’re a Republican.
The first set of likes and interests are for Republicans who are not likely voters. Meaning, you’re definitely a Republican, but you don’t vote in every election. The second set of interests is for zealous Republicans who are mostly likely to vote. Highlighted in green are the categories I fell into.
Unlikely to Moderately Likely Republican Voters
- You’ve got a Christian music station in your pre-set channels in your car
- You drive a Ford, Chevy, Dodge or Land rover
- Use Mapquest/Google Maps frequently
- You like Rodeos
- You like Drag Racing
- You’re a big Hockey fan (NHL specifically)
- You’re into NASCAR
- You’re in a Fantasy Sports League
- You’re mostly likely to use the Internet to check sports updates
- Use the Internet to pay your bills
- You’re more likely to get your news from a newspaper or TV than the Internet
- You love learning new things, so naturally you like the History Channel and the Discovery Channel
- You like Undercover Boss, Parenthood, Biggest Loser and NCIS: LA
- Country Music Channel is on your list of most watched channels
- You like Country Music
- You drink Fresca, Barg’s Root Beer or Dr. Pepper
- Your beer of choice is Bud Light, Busch Light or Coors Light
- You’re obsessed with Taco Bell, Sonic or Chick-Fil-A or Arbys
- You’re mostly likely to buy your clothes from Kohls, Dillards or Justice.
My score: 6/20
Very Likely to Extremely Likely Republican Voters
- You’re a fan of the PGA Tour (men and women’s)
- You like College Football
- You love FoxSports.com
- You visit NASCAR.com
- You watch Fox News
- You also watch Fox Sports, the Golf Channel, ESPN and ESPN 2
- You’re more likely to get your news from the Internet than from the newspaper or TV
- You use the Internet most to read the news
- When you’re not reading news, you use it to book vacations or buy plane tickets
- You visit FoxNews.com a lot
- Fox Business News is your go-to channel
- Your favorite TV Show is The Mentalist
- When you’re at the wheel, your car is all Talk Radio
- You drive a Jaguar, Lincoln, Lexus, Mercedes, Buick, or Cadillac
- If it’s up to you to select the restaurant, you’re picking Macaroni Grill, Cracker Barrel, Bob Evans or Panera Bread.
- You drink Diet Sodas or Coke Zero
- You drink Light Beer
- Your personal favorite brand of beer is the Sam Adams family
- But if it’s not available, Michelob will do
- You shop at Chico’s, Talbots, Eddie Bauer, Lands End, Stein Mart or Brooks Brothers
My score: 6/20
I guess I’m doing a great job escaping the Republican stereotype. I didn’t fit into either of the Republican models.
What’s your score? Tell me in the comments area.
Check out The Atlantic for the full slate of infographs. Also check out what Democrats are most likely to enjoy. Some data points won’t surprise you, others will. (Democrats are more likely to watch The Office? Really?)