Politics Isn’t Rocket Science If You Know How To Win

Fundraise, fundraise, fundraise. Establish a dichotomy between yourselves and the opposition. Be careful what you say to the press. Focus your message. Get your mailings out on time. Demand debates. Look up past donors, take them out to coffee. Remember, always remember, your precinct is your battleground. You have one goal from now until Election Day: get your candidate in office.

That’s just a sample of the invaluable real-world advice American Majority, a conservative non-profit organization specializing in training political candidates and grassroots activists, taught students at Hillsdale College last week during a campus training.

Two Hillsdale graduates, Raz Shafer and Sarah Gough, held a three-day intensive training course in campaign management that gave students the basic knowledge needed to run a successful campaign. Among other topics, the tutorial included sections on how to craft a candidate’s message, fundraise, research a precinct, work with media, coordinate volunteers, and make that final three-day push to get out the vote.

Shafer and Gough shared data compiled by American Majority and spoke from their personal experience on the campaign trail.

In a nutshell the training taught students to work smart and then work hard.

The motivation for such labor is protecting what we believe as conservatives, Shafer said.

“The liberals are the ones that fight like they believe it,” he told Red Alert Politcs, “We claim to have absolute truth and first principals on our side, but too often we don’t show up to fight on election day. We’ve got to win at the ballot box in order to ever have the chance to win in the arena of public policy.”

One of the keys to winning an election, Shafer said, is knowing your audience. Every precinct has its saints, sinners and savables.

“Sinners will never vote for you, saints will always vote for you, and savables could vote for you if you convince them. Make them saints by messaging to them,” Shafer said.

Shafer and Gough also stressed the importance of micro-targeting in getting out the vote, and said if you aim small, you will miss small.

Shafer shared a number of stories about races where candidates narrowly won because they campaigned heavily in key precincts, to identified conservative voters. Because they narrowed their focus, Shafer said, they beat the candidate with more money.

“The only way David beats Goliath, in the Bible or in modern politics, is when he writes his own rules and forces Goliath to play by them. For us that means we work smart, do our homework and then wear out a lot of tennis shoes walking door to door.”

American Majority regularly holds such educational seminars across the nation and offers a variety of online resources to help candidates and activists understand how to maximize their political voice and win at the ballot box. They explain in simple terms how to understand and divide up precincts, research past voting records, lay a game plan, get the vote out, and ultimately beat the liberal competition.

According to an online statement by American Majority, “change begins not in Washington, but in our state and local communities, where a significant percentage of government spending occurs,”

“We know the model works really well,” says American Majority’s Drew Ryun.

It clearly does. In the past four years of operation, American Majority has trained more than 20,000 candidates and activists. The “win record” for candidates they have helped train is about 90 percent in primary elections, Ryun said.

Shafer summed it up well: “Politics is not rocket science, but there is a learning curve involved. Our goal is to shorten that curve.”

Disclosure: Raz Shafer contributes to Red Alert Politics

Comments

Polititainment

Michael Bay might direct Benghazi movie

Bay, who has spent the last several years gaining popularity for his "Transformers" films, is reportedly in talks to direct the Benghazi film "13 Hours," according to the Hollywood Reporter.

Holder wants Denzel to play him in movie

Holder spoke to The Hill about Hollywood and politics while at an event at the Washington Ideas Forum Wednesday that was hosted by The Aspen Institute and The Atlantic.

'Rival Survival' premiering Wednesday

Senators Jeff Flake (R-Ariz.) and Martin Heinrich (D-N.M.) are getting ready to show America their bipartisan fire-starting skills on "Rival Survival," a reality show starring tho lawmakers that premiers Wednesday night on the Discovery Channel.

Lovitz has a field day with Hillary

Before Hillary Clinton's jobs comment is swept aside as a minor whoopsie, a few words from Jon Lovitz.

John Oliver has some ideas for the FDA

Some people want more nutrition information on food labels--but who really understands those labels anyway?

White House

Russian hackers broke into the White House network

Hackers with suspected ties to the Russian government recently broke into the White House’s unclassified computer network, the Washington Post reported Tuesday night.

Obama is withholding over 15,000 Fast and Furious documents

President Obama claimed executive privilege to withhold over 15,000 documents relating to Operation Fast and Furious, including nearly 20 emails sent between Attorney General Eric Holder and his wife.

White House fence jumper charged with assault
WASHINGTON (AP) — The 23-year-old Maryland man who climbed over the White House fence Wednesday night has been charged with felonies for assaulting two police dogs and making threats, the Secret Service said Thursday. Dominic Adesanya of Bel Air, Maryland, is in custody of the U.S. Marshals Service for previous outstanding warrants, Secret Service spokesman Brian Leary said. […]
President Obama, unpaid bills and the curious editing of the White House transcript
President Obama, some unpaid bills and a curiously “inaudible” section of the White House recording of a speech — that’s how all good stories start, right? While at a Democratic National Committee fundraiser in Chicago, Obama cracked a joke about the “unpaid bills” at his home. The joke was reported by the White House Press […]
Secrecy shrouds how the Obamas cook their chicken wings

Now it seems the Obamas are tight-lipped even about their eating habits.

Congress

Justin Amash envisions a libertarian Congress

Rep. Justin Amash, the libertarian congressman from Michigan, knows that Congress is far from libertarian. But someday, he thinks that might change.

Rand Paul: The GOP's image ‘sucks’

Rand Paul didn’t mince words about the GOP.

Small college's students thrown into 2014 election

Young people tend not to engage much in the humdrum local politics that go into midterm elections. But what if it’s happening literally in their own backyard?

GOP senator: 'Sorry the government's so f***ed'

Sen. Lindsey Graham (R-S.C.) made some self-deprecating jokes and colorful remarks about the state of the government during a recent private gathering, per a recording provided to CNN by South Carolina Democrats.

Top lawmaker's Ebola claim

A leading House Republican says he is aware of information that points to the United States eventually receiving non-U.S. Ebola patients for treatment.