Politics Isn’t Rocket Science If You Know How To Win

Fundraise, fundraise, fundraise. Establish a dichotomy between yourselves and the opposition. Be careful what you say to the press. Focus your message. Get your mailings out on time. Demand debates. Look up past donors, take them out to coffee. Remember, always remember, your precinct is your battleground. You have one goal from now until Election Day: get your candidate in office.

That’s just a sample of the invaluable real-world advice American Majority, a conservative non-profit organization specializing in training political candidates and grassroots activists, taught students at Hillsdale College last week during a campus training.

Two Hillsdale graduates, Raz Shafer and Sarah Gough, held a three-day intensive training course in campaign management that gave students the basic knowledge needed to run a successful campaign. Among other topics, the tutorial included sections on how to craft a candidate’s message, fundraise, research a precinct, work with media, coordinate volunteers, and make that final three-day push to get out the vote.

Shafer and Gough shared data compiled by American Majority and spoke from their personal experience on the campaign trail.

In a nutshell the training taught students to work smart and then work hard.

The motivation for such labor is protecting what we believe as conservatives, Shafer said.

“The liberals are the ones that fight like they believe it,” he told Red Alert Politcs, “We claim to have absolute truth and first principals on our side, but too often we don’t show up to fight on election day. We’ve got to win at the ballot box in order to ever have the chance to win in the arena of public policy.”

One of the keys to winning an election, Shafer said, is knowing your audience. Every precinct has its saints, sinners and savables.

“Sinners will never vote for you, saints will always vote for you, and savables could vote for you if you convince them. Make them saints by messaging to them,” Shafer said.

Shafer and Gough also stressed the importance of micro-targeting in getting out the vote, and said if you aim small, you will miss small.

Shafer shared a number of stories about races where candidates narrowly won because they campaigned heavily in key precincts, to identified conservative voters. Because they narrowed their focus, Shafer said, they beat the candidate with more money.

“The only way David beats Goliath, in the Bible or in modern politics, is when he writes his own rules and forces Goliath to play by them. For us that means we work smart, do our homework and then wear out a lot of tennis shoes walking door to door.”

American Majority regularly holds such educational seminars across the nation and offers a variety of online resources to help candidates and activists understand how to maximize their political voice and win at the ballot box. They explain in simple terms how to understand and divide up precincts, research past voting records, lay a game plan, get the vote out, and ultimately beat the liberal competition.

According to an online statement by American Majority, “change begins not in Washington, but in our state and local communities, where a significant percentage of government spending occurs,”

“We know the model works really well,” says American Majority’s Drew Ryun.

It clearly does. In the past four years of operation, American Majority has trained more than 20,000 candidates and activists. The “win record” for candidates they have helped train is about 90 percent in primary elections, Ryun said.

Shafer summed it up well: “Politics is not rocket science, but there is a learning curve involved. Our goal is to shorten that curve.”

Disclosure: Raz Shafer contributes to Red Alert Politics

Comments

Polititainment

Jill Biden on Joe: "I fell in love with the boys first"

Second Lady of the United States Dr. Jill Biden didn't marry Vice President Joe Biden for his sense of humor -- instead, she "fell in love" with his two sons first.

Joe Biden's first Instagram photo

Ladies and gentlemen of this great nation, rejoice! Vice President Joe Biden has joined Instagram -- and his first post is everything you ever dreamed it would be.

Celebrate Tax Day with this ditty

What better way to celebrate curse Tax Day than with a little toe-tapping, finger-snapping ditty that perfectly describes how we all feel about the Internal Revenue Service?

Joy Behar roasts Chris Christie

New Jersey Gov. Chris Christie (R) may need some ice for a few burns he sustained from former "The View" host Joy Behar, as the comedian delivered an awkward roast of the 2016 presidential hopeful.

Boehner tears up at Taco Bell event

It wasn't because of the salsa, or the deliciousness of a Cheesy Gordita Crunch or anything -- it was just for the kids.

White House

Obama: Republicans a threat to the right to vote

President Barack Obama slammed Republicans on Friday for supporting voter identification law and labeled the GOP as a threat to the right to vote.

Republicans renew fight against Obamacare as Sebelius resigns

FOX NEWS -- Republicans responded to news of Health and Human Services Secretary Kathleen Sebelius' resignation from the Obama administration on Thursday with fresh calls to repeal the president's health care law.

Read more at FOX News.

David Ortiz selfie with Obama could mean the end to WH selfies

Everyone loves taking a good selfie, even President Barack Obama. However, after Red Sox player David Ortiz snapped a pic with POTUS last week, selifes may be banned from the White House.

White House runs ‘victory lap’ after 7M ObamaCare sign-ups, Republicans renew repeal fight

FOX NEWS -- While continuing to face deep skepticism from Republicans, President Obama and his team ran a victory lap of sorts Tuesday after declaring that more than 7 million people signed up for health insurance on the ObamaCare exchanges before the midnight deadline.

Read more at FOX News.

White House: MLB opening day petition no home run

POLITICO -- The White House marked Major League Baseball’s opening day with an intentional pass — suggesting Monday that the Americans who have petitioned that the first day of the season become a national holiday take their requests to Congress.

Read more at POLITICO.

Congress

Rep Black: GOP budget makes a path to a bright future

Our nation is $17.4 trillion in debt and out of control Washington spending has no end in sight. In fact, the nonpartisan Congressional Budget Office estimates that on our current trajectory we will return to $1 trillion annual budget deficits by the year 2022.

Cruz: Impeach Holder

Sen. Ted Cruz (R-Texas) pulled no punches when criticizing Attorney General Eric Holder on Thursday, as he called on Congress to impeach the Department of Justice head.

Pelosi: GOP not acting on immigration because of race

House Minority Leader Nancy Pelosi (D-Calif.) pulled the race card when speaking about Republicans' inaction in passing comprehensive immigration reform and said "race has something to do" with the GOP not bringing such legislation to the House floor.

House passes Ryan's budget plan

The House on Thursday passed a 10-year Republican spending plan drafted by Budget Committee Chairman Paul Ryan.

Read more at The Washington Examiner.

Harry Reid's Koch-fueled meltdown

Senate Majority Leader Harry Reid (D-Nev.) has been in a Koch-fueled rage, seizing moments left and right (mostly from the left) to bash Charles and David Koch.