Public Facebook Page owners were greeted this morning with the message that the new Timeline feature on Facebook will be automatically installed on all business and brand pages on March 30, according to a release from the Facebook press office.
This announcement shows that Facebook has not responded to customers’ lukewarm response to the new Timeline feature since it was first launched in December for private pages.
A January poll of 4000 Facebook users from Sophos Security showed that more than 50 percent did not like the new Timeline feature and only 8 percent said they actually liked it. More than 32 percent of voters said they “did not know why they were still on Facebook.”
Each public page will also have to comply with a new set of requirements that prevent the cover images on each page from:
- Showing price or purchase information, such as “40% off” or “Download it at our website”
- Displaying contact information, such as web address, email, mailing address or other information intended for the page’s “About” section.
- Referring to user interface elements, such as Like or Share, or any other Facebook site features.
- Advertising calls to action, such as “Get it now” or “Tell your friends.”
What this means is that many online publications (like Red Alert Politics) many not longer be able to use their logos on their profile pages because they display an e-mail address.
The reason for this is we really want these to be images that showcase who your organization is and not necessarily an advertisement,” said Katie Harbath the Associate Manager for Policy at Facebook. “Anything against our terms is subject to removal.”
Businesses will now run the risk of having the meat of their message buried in their “About” section because they will be required to sport a non-descriptive photo banner across their page.
Facebook is confident that their new features for Timeline pages (such as a more user friendly admin panel and the ability to graph larger stories through milestones and Page Timeline) will, “give brands and businesses more ways to tell their story.”
But could be the final straw for Facebook Page owners who might find themselves over regulated? With a growing number of popular social media platforms, organizations may find it easier to shift their resources toward products like twitter and Pinterest .
Page owners still have a month to preview their new facebook pages and perfect their Timeline images before they automatically launch.
Check out the Timeline template for Facebook Pages here: