In an age where social media is intertwined heavily into the information landscape, twitter has emerged as one of the most useful and prominent tools for conservative organizations to spread their message and further the movement.
While many organizations now have a twitter presence – often purely out of obligation – only a small minority has actually used it effectively. There are surely conservative organizations whose number of twitter followers dwarfs that of some organizations on the list, however reach is only half of the battle. One of the largest problems that organizations face is the failure to engage followers and compel them to take action.
Here are five conservative organizations that other conservative organizations should model their twitter strategy on:
1. American Conservative Union (ACU) has done an excellent job of spreading news and engaging young conservatives. Staffed by an army of interns, ACU’s twitter account serves as a way to inform the masses about CPAC events around the country as well as answer targeted questions from individuals. ACU’s primary account also works well to complement the organization’s auxiliary accounts, including @CPACnews and @WCPAC.
2. FreedomWorks uses Twitter as a grassroots tool to further the organization’s desire for less government, lower taxes and more economic freedom. The organization has done a fantastic job utilizing hashtags to brand various campaigns and vigorously retweets supporters. FreedomWorks also stays on top of the news cycle and gets relevant information out to its followers as soon as it breaks.
The organization’s greatest strength, however, is keeping its legions of volunteers engaged and ready to take action. Twitter helps FW interact with volunteers in real time during its aggressive grassroots campaigns.
3. Americans for Tax Reform (ATR) uses Twitter primarily to disseminate information, but they don’t forget to engage followers and always remember to release information in a timely manner. ATR has embraced twitter to disperse news on battles and victories in the quest for lower taxes, and promote the organization’s fearless leader, Grover Norquist.
4. Citizens United uses their feed to advocate for causes and educate followers on conservative issues. The organization has also done an amazing capitalizing on their landmark victory, Citizens United v. Federal Election Commission, and keeping the momentum going by pushing other content like their new videos ‘The Gift of Life’ and ‘A City Upon a Hill’. Recently, the organization used their feed to attract volunteers for CPAC and promote sponsored events.
5. American Enterprise Institute (AEI) passes interesting and valuable news along to its followers in just the right portions. One of its biggest fortes lies in its initiative to monitor the twittosphere during AEI events and retweet informative and unique comments as well as answer questions from attendees.
Twitter can be tricky tool for Conservative organizations to master, but used correctly, it can be a powerful and effective platform to further an organization’s mission.
Think an organization should have made the list that didn’t? Tell me who and why in the comments section.